Brand clarity is a complex subject and in this conversation we are talking around some of the things that we consider when getting really clear on the essence and the space in the market for a brand. You'll hear it's not a one size fits all process but hopefully this conversation will give you an idea of some of the varying elements that come into play and how we begin to decide what might get priority. As ever we'd love to hear your thoughts and if you are struggling with gaining clarity for your own brand, then The Brand Stylist Academy has an excellent online course to help get you the clarity you need. https://thebrandstylist.thinkific.com/courses/brand-clarity Hosted on Acast. See acast.com/privacy for more information.