So, you want to launch a brand? But do you know how it all actually works? For this episode we invited our old friend Joseph Keefer, who has had a long career in fashion on all fronts; retail, production, merchandising, and design, and who has launched his brand JKEEFER in 2020 in New York City. Joey is one of us, he grew up in the skate, punk, and hardcore scenes in Washington, DC. He started in retail as a teenager, and has moved from gig to gig, slowly learning the ropes. On this episode w...