Welcome to episode #65. In this episode, Laryssa and I are going to kick off the new year with an episode about planning.  We’ll share how to get started planning your year  We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we’ll dive deeper and share more details about creating your plan...

Hello! We’re off this week to celebrate the holiday season, enjoy some time with our families and RELAX. We hope you are too!  Thank you for an amazing year. We know the final push to the end of Q4 is exhausting but you did it! And we’re proud of you.  We’ve said it before and we’ll say it again, we appreciate your support. And the best gift you could give us is a review! Or even leave us a comment! Happy Holidays! And Happy New Year! We’ll be back in a couple of weeks.  

Welcome to episode #64. In this episode, we're going to talk about setting goals for the new year. We’ll share tips for setting your 2024 goals We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we’ll be talking through setting our own goals for the upcoming year. To get access to...

Welcome to episode #63. In this episode, Liz and I are going to talk about how you can best allocate resources for your business next year. How to set your priorities and determine the resources you'll need How to decide where to be spending your marketing dollars We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the...

Welcome to episode #62. In this episode, Laryssa and I are going to do something that we love - brainstorming ideas.  A brain dump of ideas for the upcoming year that you can use! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we’re going to discuss some of the most exciting things we...

Welcome to episode #61. In this episode, Liz and I are going to give you a "content challenge" for the New Year". Even though 2023 isn't quite over, now's an awesome time to start preparing for 2024 to set yourself up for success in January. We'll be giving you: A structure for the content challenge, including steps for how to set yourself up and how much time you should spend doing each step We also want to tell you about our Insider community. When you join you’ll have access to...

We're wishing you a very happy Thanksgiving, and we'll be back with a new episode next week!

Welcome to episode #60. In this episode, Laryssa and I are going to be discussing how to get the most out of a trunk show or special events.  Tips for a successful event  The importance of follow up We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we share collaboration and event...

Welcome to episode #59. In this episode, we're talking about the common mindset that you're "bothering" your customers - and how you can work to get over that mindset and instead market your business successfully. Because your customers want more of you!   What does this mindset look like, and how do we see it manifested most often? How can you work to improve your mindset?  We also want to tell you about our Insider community. When you join you’ll have access to extended episodes,...

Welcome to episode #58. In this episode, we're talking about holiday gift guides for jewelry brands. We cover: What makes a good gift guide?  Tips for creating and promoting your gift guide.  We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we share other things you can be doing now to...

Welcome to episode #57. In this episode, we're going to discuss AI and how you might be able to use it in your business. What is AI and what do we think about it?  Can AI help your business?  We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we share some ways you can consider using AI in...

Welcome to episode #56. In this episode, we're going to share tips about making the most of your customer testimonials. We'll be covering: Why testimonials are so important How to get them from your customers We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we talk about where to share...

Welcome to episode #55. In this episode, Liz and special guest Robin Kramer chat about the ins and outs of wholesale strategy for jewelry designers. They cover:  Why should a jewelry brand consider wholesale?  Tips for a successful wholesale strategy We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of...

Welcome to episode #54. In this episode, we'll cover why it’s important to be passionate about your brand and share that passion with your target audience. We discuss: Tips for sharing your passion   What to do when you’re feeling burnt out We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this...

Welcome to episode #53. In this episode, we'll be talking about how to promote a promotion, discount, or other incentive. We'll cover: Why you need to promote a promotion in order to see results How much lead time as well as where to promote We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the extended version of this...

Welcome to episode #52. In this episode, special guest Sarah Rachel Brown and Liz discuss the perceived value of marketing. We’ll cover… Why is marketing valuable?  Is the cost worth it?  We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the extended version of this episode, we cover: How much does marketing actually...

Welcome to episode #51. In this episode, we're discussing ways to "sweeten up the holiday season" with promos and other incentives. We'll be covering: When to start promoting holiday What are some promos and discounts you can offer? What to do if you never discount your products? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  ...

Welcome to episode #50. In this episode, we're discussing our trip to NYC. We'll be covering: What shows we walked All of our thoughts We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the extended version of this episode, we answer the BIG question, "Should you be doing trade shows?" To get access to exclusive content,...

Welcome to episode #49. This week, we discuss how to audit your brand. We'll help you get started planning for the holiday. We’ll cover… When to start  Where to start  We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the extended version of this episode, we share why holiday planning is important and give you some...

Welcome to episode #48. This week, we discuss how to audit your brand. We'll be covering:  Why's it important to audit your brand, and how often should you do it? What are the steps to auditing? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the extended version of this episode, we share: How to create an action plan...

Welcome to episode #47. This week, we're going to help you establish or level-up your branding.    Is your brand strong enough? Should you establish a new brand or refresh your existing brand? If you're interested in exploring brand development further, what to prepare and what research to do? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each...

Welcome to episode #46. This week, we're talking about branding for jewelry businesses. What is a brand? Elements of a strong brand We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today.  In the extended version of this episode, we talk about: Tips for defining your jewelry brand To get access to exclusive content, sign up by visiting...

Welcome to episode #45. This week, we're talking about Threads, the latest social media platform from Meta. What is Threads? Our initial reactions about this new social media platform We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today.    In the extended version of this episode, we talk about: How to use it for your jewelry business To get access to...

Welcome to episode #44. This week, we're reviewing all of Instagram's latest features and updates:  What’s new on Instagram? How to use Broadcast Channels.   We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today.  In the extended version of this episode, we talk about: What should you be focusing on with Instagram? To get access to exclusive content, sign up...

Welcome to episode #43. This week, we're answering all your marketing and sales-related questions!     We cover:  How are designers who have one of a kind pieces selling to stores? Do they make a lot and have the buyers choose at the shows? Or do they make things that are similar that they bring to the shows, like as a sample? What is a reasonable minimum order for a first-time order? Dollar wise or number of pieces wise. Or what is a good way to figure that out? Thanks!!! Can you share...