Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/ Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of collecting fine jewelry on Instagram and TikTok. Kylie talks about her passion for collecting fine jewelry, influenced by her mother and grandmother's collections. Kylie shares how she creates...

Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks! What were Laryssa's highlights from JCK? What the heck is going on with Meta? Updates about Instagram In the bonus content of this episode, we chat about Vegas trends. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.  

Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business: Why they can be an effective form of audience building Some general guidelines And what to look for when seeking out collaborations In the bonus content of this episode, we share examples of jewelry brand collabs and also talk about how to look for potential collaborators. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting...

Welcome to episode #85. In this episode, we chat advocating for yourself and your brand.  We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we’ll dive deeper into how advocating for your brand can lead to opportunities.  To get access to exclusive content as well as direct access to me and...

Welcome to episode #84. In this episode, we chat about what Meta's recommending as best practices these days - and how you should (or shouldn't) be acting on that information. We'll be covering: Should you be engaging with Threads? Should you be posting more Reels? We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the...

Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we’ll share how to actually use your customer personas and which questions you should be asking as you're...

Welcome to episode #82. In this episode, we chat with Jewelry Designer and Pinterest expert, Andrea Li (also known as the Red Pin Geek)!  She’ll be answering some of our questions about the platform and discussing Pinterest's powerful traffic referral abilities. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus...

Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer.   We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, Liz and our special...

Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points: Know what makes your jewelry and brand unique, defining the essence of your brand Imagine who might resonate with your unique value and story Try to find these people and engage with them, build relationships, see how it resonates We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of...

Welcome to episode #79. In this episode, Laryssa and Liz talk about what’s going on with Instagram. They also share the current best practices in 2024. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, they also share brands they love to follow on Instagram. To get access to exclusive content...

Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast.  They get honest about what they're doing wrong and what they can improve We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, they explain how you can audit your own marketing and then...

Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they’ve learned since starting each of their businesses separately in spring 2016! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, they talk about...

Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand.  Special discount from Megan! Take 20% off these two programs:  Poetic Product Descriptions  Sell without Shame https://Shop.MeganAuman.com Code: SWJ20 We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start...

Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner. What steps should you take? How do you know when something might not be a good fit? We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of...

Welcome to episode #74. In this episode, we share our thoughts about recent marketing we’ve received.  We’re going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us.  We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we’ll talk more...

Welcome to episode #73. In this episode, Laryssa and I are going to talk about planning for Mother’s Day, including: Why Mother's Day is an important holiday for jewelry businesses How to make your plan And how to stay consistent and follow through We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content...

Welcome to episode #72. In this episode, we chat about what it means to be transparent in business and why it’s important.   We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we’ll share more ways to build trust with your audience. To get access to exclusive content as well as direct access...

Welcome to episode #71. In this episode, we chat again about the importance of email marketing. More specifically, we'll give you tips for how to start and grow a list. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we’ll share what makes a "good" email and current trends in email...

Welcome to episode #70. In this episode, we chat about how to effectively tell the unique story of your jewelry brand. Liz also shares a few takeaways from NY Now!  We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, dig deeper into storytelling and talk about the trade show scene.  To get...

Welcome to episode #69. In this episode, we chat about direct client outreach, also known as "clienteling".   We’ll share tips for clienteling and one-on-one outreach.   We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we’ll discuss direct outreach to your wholesale prospects.  To get...

Welcome to episode #68. In this episode, Liz and Laryssa chat about hiring for your jewelry business! Why should you put hiring on your radar in 2024 When's it time to hire, and what are your options? How to get clear on your hiring goals and find the right employee We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus...

Welcome to episode #67. In this episode, Liz and I are going to talk about the most important social media best practices and trends for 2024. How can you make the most of your social media marketing efforts this year? Which trends might be worth trying? We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus...

Welcome to episode #66. In this episode, Laryssa and Liz share some predictions for the New Year: We’ll what we think will be important to focus on in the upcoming year.   We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we’ll reflect on 2023 and share some tips for starting the year...

Welcome to episode #65. In this episode, Laryssa and I are going to kick off the new year with an episode about planning.  We’ll share how to get started planning your year  We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we’ll dive deeper and share more details about creating your plan...