Are you or your salon staff struggling with getting new clients and building referrals? One strategy is to DEFINE the ideal client and then target your marketing efforts accordingly. Be INTENTIONAL and SPECIFIC! Yes, sitting down and defining your ideal client takes time, however it is easier – and often more successful – than simply handing out cards. Don’t just give away discounts- have a targeted strategy. To get started, call a salon meeting about getting referrals on purpose. Start the...

  Featuring, Heather Bagby **Podcast available below** Tickets.  Are they a waste of paper or an intelligent business strategy? In my opinion, it depends on the leadership. At Summit Salon Business Center, we believe that salons should be systems-driven rather than personality-driven. Every salon has its own culture, and it is that culture that makes going to an independent salon such a wonderful experience. In order for a healthy culture to thrive, it must be supported by a cohesive...

   Featuring, Blake Reed Evans *Podcast available below* I started using social media first as a hobby then it became an obsession. I love studying social media and the impact it can have on growing our business behind the chair. I am a level four Summit Stylist at Shear Art Salon & Spa in Tampa, Florida. I also have the honor of being on the Redken Artistic Training Team for Social Media where we are trained on all things social media. Plus, across all of my social channels I have...

 Featuring, Jane Salsbery Gibson *Podcast available below* Rapid growth sounds like one of those so-called “problems” that we would all like to be cursed with! Yet, ironically, many salons actually lose money during periods of rapid growth. Salon owners see rapid growth as an event, and it does happen. All too often, these owners become over-reactive without measuring the facts. With a little extra care, salon owners can anticipate rapid growth, manage the side-effects, and avoid the...

  By Michael Nikolas   I have asked hundreds of service providers – including stylists, nail technicians, estheticians, massage therapists – if you had 100 new guests in your chair, how many of them will still come to you one year later? Most of them reply that 80-100% would return.  THEY REALLY BELIEVE THIS! In reality, the average percent of guests that are being retained in the salon is 30%. Meaning, 7 out of 10 guests will not come back! Picture this in another way. Right now...

  Featuring Marti Nelson   Business owners rarely open their business without thinking of the “big picture.” They want to make seven figures, have an international brand, or be known for growing the top leaders in the industry. While “thinking big” is part of what makes leaders great, it is in the execution where leaders are likely to encounter many stumbling blocks before reaching the desired goal.   The professional beauty industry is no different. Salon owners in particular...