Our guest today points out that energy efficiency is actually employing MILLIONS MORE than Renewable Energy as a sector! Paula Glover, President of the Alliance to Save Energy, is fighting on the front lines to reduce energy waste. She uses her platform to champion energy efficiency as a cost-saving measure and a fundamental principle for achieving energy justice and economic growth. Paula believes that the "first fuel" is non-consumption.  Paula’s a returning guest to the show (Ep 333) but it’s our first time digging into her career evolution and role in championing Energy Efficiency. Expect to learn:  How many people the energy efficiency sector employs (hint: it's way more than you think)Why energy efficiency is foundational to achieving broader economic and environmental goalsPaula and the Alliance to Save Energy's strategies to educate the younger generation about energy efficiency An unlikely ally to black industry leadership that led to a best-selling book Why Paula thinks diversity, justice, equity and inclusion have been sidelined as a conversation. Why are you still reading…click play and find out for yourself. If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/. SunCast is proudly supported by Trina Solar. You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors. Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com. Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/ You can connect with me, Nico Johnson, on: Twitter - https://www.twitter.com/nicomeo LinkedIn - https://www.linkedin.com/in/nickalus