012 - Why You Need To Pay Attention To The Decline Of Legacy Media.
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Description
Alex and Brian sit down to talk through where affiliate marketing goes as legacy media publications lose traffic, Peacock's brilliant $110 million move to become #1 in the app store, and how they'd grow Keep It Classic Vintage. Stay tuned til the end to hear about their favorite tools to grow a DTC brand right now. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at [email protected] -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 CHAPTERS: 00:00 - Intro 02:53 - Show Rundown 05:12 - The Death of Legacy Media 10:14 - Why NOW is the time to invest in your own content. 16:31 - The Story of the Stanley Tumbler 22:38 - Peacock's playoff gamble, and why it worked so well. 27:25 - How can Peacock keep those subscribers? 35:09 - Free Game: Keep it Classic Vintage 51:41 - Shoutout our most dedicated podcast listener.
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