In this conversation we are discussing MFN [ Most Favored Nations ] in Sync Licensing!  We talk about: how it can be used on BOTH SIDES of the transaction by either music supervisors or right holders. Does it Help, Hurt or Hijack your project.    We talk about:   1. How MFN can Help, Hinder or Hickjack a sync use.   2..A framework we use in managing music supervision called "Rabbits, Deer and Elephants" Also, Filmmakers, & Ad Executives And Music Producers, Don’t Forget To Grab Your Copy Of SYNC 101: THE SYNC CENTER'S FIELD GUIDE TO MUSIC LICENSING Today! It's 96 Pages Chock Full Of Some Of The Most Common Questions We Get. After Licensing Hundreds Of Projects We Wanted To Make This Available To The Sync Community To Remove Some Of The Mystique And Mis-Information.   SYNC 101: THE SYNC CENTER'S FIELD GUIDE TO MUSIC LICENSING - How To License Music For Your Film ———  https://www.hacking-music.com/SyncLicensingGuide  : Schedule A Call    ———  https://jetpackartistventures.as.me/schedule.php:   About:  The Sync Center is a full-service music supervision and licensing company that has managed projects for hundreds of clients including national and global brands, agencies and cultural events. Trusted by Fortune 50 companies, filmmakers, advertisers, networks, brand agencies, YouTubers and major film studios.