Episodes
Lexi Jackson and John Pisciotta talk about Managing Music for Media and How the Sync School works. Special thanks to The Sync Lodge for sponsoring 2 tickets to The Sync School [ a $400 value] we will be giving away. Sign up here to be entered. https://www.hacking-music.com/Sync_School About: The Sync School: A Music Supervisors Toolkit assembles best in class training and tools learned after 1000s of sync licenses. Understand all the moving parts of modern music supervision: Sync,...
Published 02/16/22
Hey everyone! Thanks for tuning in to another episode of The Help Desk with Lexi Jackson. In this episode, Lexi speaks with not only John, but also with Special Guest Lionel Lodge to learn about a new Sync Licensing tool: SyncLodge. This new-age platform expedites many of the processes performed by Music Supervisors every day. Lionel and his team thought of everything to help ease the pain of the tedious and repetitive work within the sync field. Watch as Lionel talks through, in great...
Published 02/05/22
Major Keys to Be a Music Supervisor - The Help Desk With Lexi Jackson EP7  Here at The Sync Center, Music Supervision, Licensing, and Clearance is our bread and butter. Over the last 15 years, we have worked hard to provide the best service possible, and now we want to encourage future generations.  With this episode, we cover some of the key elements that are important to beginning a career in Music Supervision. We even provide insight on The Sync School, an in-class training, to focus on...
Published 02/03/22
Hi everyone! Welcome to another episode of "The Help Desk" with Lexi Jackson, Sync Associate at The Sync Center. Ever wonder if we take music submissions? Are you unsure of how to build lasting professional relationships in this industry? Do you send out music links, but get few replies? If you answered 'yes' to any of those questions, then this episode is for you. In this latest installment, we explore the role of music in Music Supervision and answer some pressing questions from our...
Published 01/19/22
Help Us Welcome Sync Associate Lexi Jackson, “The Help Desk” - New Series Announcement!  In this video we want to introduce you to Lexi Jackson. Lexi Jackson is the new sync associate at The Sync Center. We are so excited to have Lexi join us in our mission of getting YOU the music you want within the budget you have for your film.   Listen in as she announces “The Help Desk” new series.    In this conversation we are discussing:  1. Get to know new sync associate Lexi Jackson  2. How “The...
Published 01/12/22
Getting Started In Sync - The Help Desk EP 2, with Lexi Jackson, Sync Associate at The Sync Center Hi everyone, Welcome to "The Help Desk" I'm Lexi Jackson, Sync Associate at The Sync Center. In This Episode We Talk About How The Sync Center Got Its Start And How We Can Help You Get Yours. We Also Covered Some Of The Mistakes That Filmmakers And Rights Owners Tend To Make When Starting Their Journeys In Sync. Let's get started! More Music Is Being Used In More And More Places Than Ever...
Published 01/12/22
Hi everyone! Welcome to "The Help Desk" with Lexi Jackson, Sync Associate at The Sync Center. In this New Year’s Episode, we look back on 2021 and look forward to what is sure to be a great year ahead. Lexi and John discuss the state of sync and the changing role of a music supervisor in 2022, as well as the crucial SASS tools used everyday.    Lexi  Whether its music budgeting, artist relationships, access to family estates, or music replacement, Music Supervisors must handle it all and...
Published 01/12/22
In this conversation we are discussing MFN [ Most Favored Nations ] in Sync Licensing!  We talk about: how it can be used on BOTH SIDES of the transaction by either music supervisors or right holders. Does it Help, Hurt or Hijack your project.    We talk about:   1. How MFN can Help, Hinder or Hickjack a sync use.   2..A framework we use in managing music supervision called "Rabbits, Deer and Elephants" Also, Filmmakers, & Ad Executives And Music Producers, Don’t Forget To Grab Your...
Published 11/09/21
The HOW and WHY of Music Replacement?   BY the end of this video you will understand:   1. What is Music Replacement?   2. What Music Replacement looks like in the wild.  3. How Music Replacement Benefits you? When it makes sense? Reasons to go with this path. FILMMAKERS, & AD EXECUTIVES - HOW TO LICENSE MUSIC FOR YOUR FILM Download Sync Licensing Field Guide ———  https://www.hacking-music.com/SyncLicensingGuide:  Schedule A Call    ———...
Published 09/29/21
Hi Happy People, Thanks for checking in and we are deep into a series called the Sync, Supervision and Clearance Series where we talk about questions and best practices for managing music in visual media. Whether it’s an advertising campaign, theatrical release, branded content on you tube, or even a first time filmmaker going to film festivals. Managing music can be tricky, so we like to set aside some time to unpack and talk about a common question, really to help you succeed in getting...
Published 09/07/21
WHAT IS THE 200% PRINCIPLE? The Sync, Supervision & Clearance Podcast - Episode 9 Whatever side of the transaction, Whether you are an Artist, Music Supervisor or Clearance Agent or Filmmaker, this is for you. About:  The Sync Center is a full-service music supervision and licensing company that has managed projects for hundreds of clients including national and global brands, agencies and cultural events. Trusted by Fortune 50 companies, filmmakers, advertisers, networks, brand...
Published 06/21/21
Managing Music Budgets for Filmmakers & Advertising Executives, The Sync, Supervision & Clearance Podcast - Episode 8 In this episode we talk about a situation we are in often here at The Sync Center and that is managing music budgets for filmmakers. As this can be tricky for ad executives and filmmakers in replacing music, selecting music, licensing music budgeting for films and helping the filmmaker succeed in her vision of the final film. There’s a lot of moving parts that go into...
Published 06/17/21
Music Licensing For Films & Games: What A Producer Should Know By Paulo Leite. A Conversation With Filmmaker Paulo Leite The Author Of Music Licensing For Films & Games: What A Producer Should Know. A Helpful Guide For How To Handle Music Licensing From The Filmmaker's Perspective. This is The Sync, Supervision & Clearance Podcast - Brought to you by The Sync Center     Table of contents   MUSIC IN FILMS AND GAMES...
Published 11/30/20
What Is an Ephemeral Use? The Sync, Supervision & Clearance Podcast - Brought to you by The Sync Center  In this episode we talk about it question we get often. What is an ephemeral use? As always, if you have any questions about your project, film or advertisement feel free to schedule a call with one of the members of our team at The Sync Center. https://www.jetpackventure.com/strategycall   Business inquires: 👇👇👇 HIT US UP! [email protected]   About:  The Sync Center is a...
Published 11/05/20
In this episode we explain the reasons why you want to start your project early. Filmmakers, advertisers and You-tubers all need to hear this important episode! Website ——— https://www.thesynccenter.com   : Facebook--- https://www.facebook.com/thesynccenter/ : Schedule A Call    ———  https://www.jetpackventure.com/strategycall  : Business inquires: 👇👇👇 HIT US UP! [email protected] About:  The Sync Center is a full-service music supervision and licensing company that has...
Published 10/05/20
Sync, Supervision & Clearance - The Sync Center Podcast, The Sync Center's Top 10 Questions - QUESTION 4: What is Cultural Equity In Music Licensing? Youtube  ——— Top 10 Sync, Supervision & Clearance Questions https://www.youtube.com/channel/UCmHReWFUSNMG4zS7Fq7h09A : Instagram  ——— @thesynccenter : Website    ———     The Sync Center https://www.thesynccenter.com : Facebook    ———     https://www.facebook.com/thesynccenter/ : Download Sync Cheatsheet  ———...
Published 09/08/20
Sync, Supervision & Clearance - The Sync Center Podcast, The Sync Center's Top 10 Questions - QUESTION 3: Can the Artist Say 'NO' to a Sync Request? Youtube  ——— Top 10 Sync, Supervision & Clearance Questions https://www.youtube.com/channel/UCmHReWFUSNMG4zS7Fq7h09A : Instagram  ——— @thesynccenter : Website    ———     The Sync Center https://www.thesynccenter.com : Facebook    ———     https://www.facebook.com/thesynccenter/ : Download Sync Cheatsheet  ———...
Published 06/26/20
Sync, Supervision & Clearance - The Sync Center Podcast, The Sync Center's Top 10 Questions - Question #2 - HOW MUCH FOR SONG X Youtube  ——— Top 10 Sync, Supervision & Clearance Questions https://www.youtube.com/channel/UCmHReWFUSNMG4zS7Fq7h09A : Instagram  ——— @thesynccenter : Website    ———     The Sync Center https://www.thesynccenter.com : Facebook    ———     https://www.facebook.com/thesynccenter/ : Download Sync Cheatsheet  ———...
Published 06/26/20
QUESTION 1: SO WHAT THE HECK IS A SYNC LICENSE ANYWAYS?   Youtube  ——— Top 10 Sync, Supervision & Clearance Questions https://www.youtube.com/channel/UCmHReWFUSNMG4zS7Fq7h09A   :  Instagram  ——— @thesynccenter   :  Website    ———     The Sync Center https://www.thesynccenter.com    :  Facebook    ———     https://www.facebook.com/thesynccenter/  :  Download Sync Cheatsheet  ———  https://www.jetpackventure.com/strategycall  :  Schedule A Call    ———...
Published 06/26/20