Millionaire businessman, João Paulo Pacifico, challenges the very foundations of conventional economic wisdom in this captivating episode. Unveiling the hidden facets of financial markets, João Paulo shares firsthand experiences from the tumultuous 2008 crisis, highlighting the dehumanisation within the system. He recounts a pivotal moment during the crisis, leading him to question the ethics of capitalism, and create Gaia, a venture founded on principles of empathy and sustainability, aiming to redefine success in the business landscape. The conversation explores the origins of innovation, debunking the myth of individual genius and shedding light on the collaborative efforts behind groundbreaking advancements. From critiquing exploitative financial practices to advocating for impact investing, this episode examines the urgent need for alternative business models that prioritise both people and the planet. SystemShift comes from Greenpeace Nordic and is hosted by Greenpeace Sweden campaigner, Carl Schlyter, and produced by Alexia Fridén, with additional support from Zane Ford, Christian Aslund and Attila Kulcsár. Hosted on Acast. See acast.com/privacy for more information.