Your business's reputation is everything. It's what potential customers see when they first research your company, and it can make or break a sale. In today's digital world, your reputation is more important than ever. So what do you do when a crisis hits? How do you protect your brand and maintain a positive reputation? In this episode, we talk to reputation management expert Becky Erwood about how small businesses can be proactive and build a positive reputation. She also shares some tips on how to handle a crisis when it does occur. Here are a few of the things we discuss: Why reputation management is so important, especially for small businesses How to build a positive reputation online and offline What to do when a crisis hits How to handle negative feedback Whether you're just starting out or you've been in business for years, this episode is a must-listen for anyone who wants to protect their reputation and grow their business.