Most businesses marketing sucks because they're just putting their message out into the world at large, in a very generic way and that message gets lost in all the noise. It's not focused on the right audience. It's not focused on their ideal client. It's just more noise So, how can you make your marketing stand out from the noise? Today, I explore the first steps to standing out from that noise - getting clear about and laser focused on your ideal client. Go to talesofmarketingtransformation.com/007 to get additional information on the Five Success Principles as applied to Human Marketing. Help share Tales of Marketing Transformation with others, by reviewing the podcast at www.talesofmarketingtransformation.com and join the conversion in the Facebook Group. If you'd like our help to go even deeper into Making Marketing more Human or help with Podcast production, then send me an email to [email protected] and we'll setup a quick call to see if we are a good fit for one another. I look forward to chatting with you.