Have you tested your OWN customer journeys? Yes, all of them. You see, until you experience what your customers experience, all the understanding you've developed with your Empathy Mapping work from the last episode will not bear fruit. In this episode, I want to talk about your customer journeys - what, I hear you asking, there are many? Yes, sure are! I also want to explore where they could be broken! Listen to the podcast to learn more.