Are you shining your light brightly to be exceptional and to serve your audience? Can they see your light and do they know what that represents? In the last episode, I introduced our Transformational Marketing Blueprint, and, spoke about Marketing as the Art and Science of creating and sustaining exceptional, remarkable customer experiences and relationships. So now, we'll begin exploring the first step in the Blueprint and the foundation of creating exceptional experiences and relationships. That's your Lighthouse. Of course, the lighthouse is a metaphor to understand it's meaning in the context of transformational marketing. Listen to the podcast to learn more.