Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in. I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work together.  If you haven't listened to part one of this case study yet, I highly recommend going back to the previous episode and giving it a...

Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions. I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so long!) that I had to split it into two different episodes! Today, you'll hear part one. Tony and I talk about  Tony's strategic launch plans to...

Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I'm here to remind you how important it is to do digital spring cleaning as well—especially in your marketing. In this episode, we'll cover what you could focus on as you do a complete website audit, a review of your social media marketing and email marketing, as well an audit of the written, audio, and video content you're creating. Grab a pen and take some notes,  because these are tasks that you...

Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes. From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll hear. I can't go for more than a few seconds on social media without seeing marketing "experts" preach about what online entrepreneurs must do in...

I’ve heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wondering about how to go about setting income goals that is right for them or pricing their services based on their needs and not what their competitors are doing. But does anyone actually know how to go about and do it? I invited Tara Newman on the podcast to help me have an in-depth conversation about money in our businesses. From setting income goals...

Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why email authentication is so important for businesses. I invited email marketing strategist Cheryl Rerick to join me on Talk Copy to Me because these email changes are so important for anyone who uses email in their business. Ignore what you've heard about email list size and emailing thresholds...if you email as part of your business marketing strategy, you need...

Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that only happens once every four years, and I knew I wanted to take advantage of this when I realized that one of my podcast episodes fell on the 29th. This is where the idea for sharing marketing predictions came in. But, as an overachiever at heart, I knew I couldn't just share one set of marketing predictions. Oh, no. I wanted to call in the big...

The past three months have seen the biggest changes to email marketing in....well, forever. And it seems that with this shakeup of how things have been done, more changes are coming in the near future. So if we know email is evolving before our eyes, is it even possible to make email marketing predictions? I certainly wasn't sure, so I asked email marketing expert Liz Wilcox to weigh in and share her thoughts as to what we can all expect from email marketing over the next four years. Her...

What does the future of podcasting have in store for us? Will there be growth? Stagnation? Will things evolve much more from what they are now? The truth is...I don't really know. If recent history is an indicator as to what we can expect over the next four years, listenership is going to grow and private podcasting — which is still baby in the podcast world — is going to evolve. But what else can we expect from podcasting besides just growth? I asked Lindsay Padilla, podcasting expert and...

What do you think will happen with social media over the next 4 years? I certainly wasn't sure, so I asked social media expert Andréa Jones to weigh in and share her predictions for the next four years on social media. Her insight here covers all social media platforms, and it certainly gave me a lot to think about in regards to how I communicate on social media now...and how I will into the future. We'll check back in 2028 to see if Andréa is right. (And I think she will be!) ...

You've been working with a website copywriter and a website designer for a while, and the time has finally come to launch your website to the world.  But wait...do you know how to promote a website launch?  Promoting your website isn't simply about getting the word out that you have a new digital home. It's about creating a lasting impression, building meaningful connections, and nurturing relationships with your audience. Each aspect of website promotion plays a vital role in shaping your...

EPISODE 106. How do you know that your site has all the website pages that it needs? If the home, about, services, shop, and contact page came to mind, think again. Those are some of the most popular website pages. Let's dive deeper to think about some of the website pages that often go overlooked. There are quite a few pages that do some heavy lifting for your business, and if you don't have them on your site, you're likely sharing a lot of repetitive information over and over again to...

EPISODE 105. How strategic are your website pages? If you published a few pages because you thought they'd be good holding spaces for some extra information, you're likely wasting prime real estate. It's time to fix these common mistakes once and for all. In this episode you'll learn: •About five website pages that most often need improvements • How to incorporate SEO keywords onto pages that don't feel too SEO friendly • The importance of segmenting and categorizing information when there...

EPISODE 104 Today we’re here to talk about the most common website pages and what they need to turn a lead into a confident buyer.  In this episode you'll learn: About the six most common website pages, regardless of the business typeHow to plan your copy and content to engage website visitorsThe importance of design, and why headings and subheadings are needed on all pagesUsing calls to action as navigation tools to move website viewers through your siteBalancing personal and professional...

THIS IS AN EDITED REPLAY OF EPISODES 043, 044, and 045 We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’t worry, that conversation will continue in 2024 when season three kicks off. Until then, you’ll have two weeks of replays as we take some holiday downtime. In today’s episode, we're covering everything about year end reviews, planning, and updates. I want you to understand how to review your marketing efforts over the past twelve...

THIS IS AN EDITED REPLAY OF EPISODE 004 We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’t worry, that conversation will continue in 2024 when season three kicks off. Until then, you’ll have two week’s of replays as we take some holiday downtime. In today’s episode, we’re revisiting the fundamentals of crafting engaging website copy, focusing on one critical component for the most part: the homepage. But don’t worry, we’ll cover...

EPISODE 103 Listen in and learn more here: https://erinollila.com/organizing-and-wireframing-website-pages-before-writing/ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data...

EPISODE 102. Have you scoped out your competitors yet? Do you even know who your competitors are right now? In this episode, you'll learn how to identify your direct and indirect customers and what to look at when you review their site as you start to make decisions about your own. Listen in and learn more here: https://erinollila.com/website-competitor-research/ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even...

EPISODE 101. Did you know that your clients and customers can actually help you write your website copy? And no, I'm not suggesting that you ask them to help you type out the words or strateguze what goes on the page. I am, however, suggesting you do audience research to learn about your customer's pain points, desires, needs, points of friction, and aspirations are.  That insight will absolutely unlock the right messaging that will both attract new leads and make them feel as if you...

Cheers! We've made it to 100! I asked my guests to send in questions for me to answer, and they delivered! In this episode, you'll hear me answering questions about copywriting, podcasting, business, and even my personal life. Thank you so much for showing up week after week. You've played a large role in the growth of this show! And happy Thanksgiving! Full show notes will be up this weekend at https://erinollila.com/podcast

EPISODE 099. Ready to get started on the website updates? Quick question for you: How many pages should a website have? Don't know the answer to that question? The truth is, the answer depends completely on the business. In this episode of Talk Copy to Me, you'll learn how to determine what website pages you'll need, but more importantly, how those pages factor in to your site structure and site navigation. _______________________________________________________________ Listen to the...

EPISODE 098. If you've decided that now is the right time for website updates (or the website rebrand is coming soon!), its so important to prepare for the project before hiring service providers to do the website copywriting and design for you. But what exactly goes into this preparation phase? This episode will cover how to hire the right person, the four vital things you need to know before working with them, what research needs to happen before any words are written, and how you can be...

EPISODE 097. How do you know when it's time to rewrite the copy on your website? I can't even begin to tell you how many leads and clients come to me seeking that answer. Do they need to fully write all new web copy? Can they do just a light update? I'm going to answer those questions in this episode so you know exactly when it's time to update your website copy. _______________________________________________________________ Listen to the episode and read the complete show notes here:...

EPISODE 096. Have you ever been told to share stories in all of your business copy and content? You don't even have to answer: I know what you'll say. But do you know what stories you should be sharing? In this episode of Talk Copy to Me, copywriter and messaging specialist Emma Boshart joins us to talk about strategic storytelling and how stories can lead to sales. Listen in, because this is one good conversation! _______________________________________________________________ Listen to...

EPISODE 095. Are you having a Black Friday sale for your business? Haven't thought about it yet? If so, you're already behind! On this episode of Talk Copy to Me, fellow copywriter and friend Sara Gillis joins me to talk all things Black Friday copy and strategy planning and preparation. We'll talk about both marketing and mindet to help you figure out what to offer, how to position it, how hands on you'll be during the launch, and what to do if the Black Friday sale is a big hit or a sad...