Main Headline: Instagram has a new shopping feature that allows people to DM businesses to buy products with the addition of having tracking numbers. This reduces any friction with any payments and trackability giving the customers more confidence in their purchase.  YouTube is also getting into the e-commerce mix with its new partnership with Shopify.  Creators will be able to feature their products on their channels and within their content. The video giant also came up with a feature that allows all creators to access live shopping capabilities. These include the ability to tag products to a live stream directly from the Live Control Room panel. Second Headline: Klarna, the buy now pay later fintech platform, is opening a pop-up shop in Los Angeles to emphasize conscious fashion and clean beauty, The pop-up shop will offer online and in-store discounts for selected products.