Steve Wiideman, founder of Wiideman Consulting Group joins Talking Business Now host Kelly Scanlon to share his entrepreneurial journey discuss the latest trends in digital marketing, include voice search, SEO, SEM and inbound marketing. Prior to launching his own firm, Wiideman's career highlight was working at Disney, where his manager challenged him to rank #1 in Google for "SEO expert." Tune in to discover: Wiideman's tips for leaving the corporate world behind and taking the entrepreneurial plunge—including minimizing risks and finding talent. Steps your business needs to take to respond to the changing needs and online habits of customers. How the pandemic has impacted digital marketing. Search engine marketing tips businesses can put to work right away, including diversifying online traffic sources. How to measure the success of your SEO marketing efforts, including Google traffic. The societal and security implications of voice search and the Internet of Things.  WHAT WE SHOULD BE TALKING BUSINESS NOW ABOUT Understanding how customer behavior has changed MORE ABOUT STEVE WIIDEMAN Wiideman confesses that he lives, breathes, and eats SEO, SEM, and inbound marketing. He also enjoys teaching others about digital marketing. As an adjunct professor at UCSD and CSUF, Steve is building the Academy of Search, online courses for SEO marketing. He also volunteers to help improve transparency and industry standards as an agency trainer. An award-winning SEO strategist, Wiideman has worked with brands large and small for more than 22 years to improve their inbound marketing results. Among the larger brands Wiideman has assisted are Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP and Dole. He conducts online video and in-person presentations at conferences and tradeshows around the country on topics as the history of SEO, link-earning, multi-location ranking factors, pay-per-click advertising, responding to search engine updates, and others. He's also a frequent panelist and speaker at online marketing events, meet-up groups and networking events.  CONNECT WITH STEVE WIIDEMAN Facebook: facebook.com/wiideman Twitter: twitter.com/wiideman LinkedIn: linkedin.com/company/wiideman RESOURCES Transcript of this episode: https://interrobangsolutions.com/digital-entrepreneur-on-voice-seo/ Free Checklist to determine whether your SEO agency is being transparent and following SEO best practices: https://www.seoverified.com/free-downloads/ Get real-time feedback from real customers: UserTesting.com Enter a keyword to discover the questions internet users are asking about it: AnswerThePublic.com   Learn more about your ad choices. Visit megaphone.fm/adchoices