Facebook disrupted the media market forever. The Apple App Store created the app economy, valued at $6.3 trillion today. What makes platforms like these SO successful? In this episode, you will learn the core concepts behind platform businesses, so you can identify platforms in the making or build them yourself. This is the beginning of a mini-series on platform fundamentals at Tech for Non-Techies. For the full learning notes, go to: https://www.techfornontechies.co/blog/platforms-episode  Learning notes summary: Platform businesses have been around for millennia. Technology just allowed these businesses to reach more scale and make more money than ever before. Most traditional businesses are pipeline businesses. Platforms dominate if they have Demand Economies of Scale - this is another term for network effects. Some businesses combine pipeline and platform fundamentals in their business models. Apple is a good example of this.   There are 2 ways to apply this work to your unique challenges: For companies: If your company is going through digital transformation and you want your non-techie teams to be active participants If you want to grow revenue via innovation Then get in touch with us about bespoke training & consulting on [email protected] For individuals, if you want any of the following results: Build tech ventures as non-technical innovators Become smart tech investors as VCs or angels Succeed in a company going through digital transformation Move from a tired old business to a fast-growing tech company Then Tech For Non-Techies membership is for you.   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook and Instagram will make you smarter.