How do you launch a dating app, if you have no men and no women on it? Or, how do you launch a market place with niether buyers nor sellers? This is the chicken and egg problem that all platforms have to solve to succeed. In this week's episode, you'll learn 6 methods for how to launch a platform when you have no users. Some are sneaky, some are fun and all are very clever. To get the full notes and examples, go to  https://www.techfornontechies.co/chicken To attend Tech for Non-Technical Founders on May 10 2022 in London, book your ticket here: https://www.techfornontechies.co/founders-class-may-22 and use PODCAST to get £5 off the price.   There are 2 ways to apply this work to your unique challenges: For companies: If your company is going through digital transformation and you want your non-techie teams to be active participants If you want to grow revenue via innovation Then get in touch with us about bespoke training & consulting on [email protected] For individuals, if you want any of the following results: Build tech ventures as non-technical innovators Become smart tech investors as VCs or angels Succeed in a company going through digital transformation Transition career from a tired old business to a fast-growing tech company Then Tech For Non-Techies membership is for you.   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook and Instagram will make you smarter.