Design is often at the core for why products go viral or flop. But, how can you tell good design from bad right at the start? How do you hire the right people and avoid costly mistakes? That’s what you’ll learn on this episode. Learning notes: User experience designers, not developers, should be your first hire in the vast majority of cases. Learning how to use design software does not make you into a designer. Learning to use a kitchen knife does not turn you into a chef. This is the same logic. Great designers mix human psychology and the design process to make products that people want to use. The best designers are well versed in behavioural economics and human insight, not just tech tools. Great designers are partners, who question your assumptions and sometimes tell you that you are wrong. Someone who only agrees with you isn’t going to help make your product great. Resources mentioned in this episode: Introduction to Design for Technology: Listen on Apple & Spotify Introduction to UX design for Non-Techies with Sang Valte (video) To attend Tech for Non-Technical Founders in London on May 10 2022 in London, book your ticket here and use PODCAST to get 20% off the price.   ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. ----- There are 2 ways to apply this work to your unique challenges: For companies: If your company is going through digital transformation and you want your non-techie teams to be active participants Then get in touch with us about bespoke training & consulting on [email protected] For individuals, if you want to: Build tech a venture as a non-technical innovator Succeed in tech as a non-techie Then Tech For Non-Techies membership is for you.   We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook and Instagram will make you smarter.