To become SMART MONEY as an investor, founder or corporate innovator, you have to know what questions to ask about a product. This helps you spot signs of early success or early warning.  Listen to this episode to learn what questions to ask and how to link product innovation to business strategy.  Learning notes from this episode: The questions fall into three buckets: How do my best customers behave? What are the characteristics of my best customers? What has to happen for them to abandon the product? For bucket 1, you could ask: What features do my most active users use? What screens do they visit? How often do they open the app? What time of day do they open it and on which days? For bucket 2, you could ask: Where did these customers come from? What are their demographics? Are there any patterns? For bucket 3, you could ask: What screens tend to be the last screen that people get to before they shut down the app? What prices of other apps they use have? Resources mentioned in this episode: Tech for Non-Techies podcast: What on Earth is growth hacking? Book: How today’s fastest growing companies drive breakout success Get your FREE guide to the top 10 concepts non-technical leaders need to work with developers, designers and data scientists.  ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. ----- There are 2 ways to apply this work to your goals: For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership. For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.  BOOK A CALL to discuss bespoke training & consulting. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter.