Conferences are full of speakers saying that the latest tech will change the world, but that often leaves smart people even more confused. Knowing about trends is irrelevant if you don't know what to do about them. To learn how to cut through the tech hype, listen to this episode with Andrew Grill, the Actionable Futurist. Andrew began his career as an engineer, became a Global Managing Partner at IBM and today is a keynote speaker on tech & business trends. Learning notes from this episode: “To understand the technology, you need to play with it,” Andrew says. Using new software or devices at home makes you comfortable with trying new technologies. (e.g. try TikTok! you'll see what an engaging algorithm really feels like and you'll have a laugh) Innovation theatre is a problem if there is no clear understanding why a company has a digital strategy. This is usually a leadership issue, not a tech issue. The job title of Chief Digital Officer or Chief Data Officer is designed to be obsolete in the next few years. As all of our experiences are a mix of digital and analog, having a separate job title for digital will not make sense as companies become more fully integrated. Resources mentioned in this episode: The Pragmatist's Guide To Innovation   ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. ----- There are 2 ways to apply this work to your goals: For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership. For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.  BOOK A CALL to discuss bespoke training & consulting. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter.    (Photo provided by Andrew Grill)