While most of us agree that innovation is a “good thing,” we don’t actually agree on what it is, or how to do it.  Listen to this episode to understand what innovation really is, and why you're already an effective innovator. In this episode, you will learn: The two things every company must focus on What innovation is Six pathways to innovation  How to apply innovation strategies to business and to your personal life This episode is the first chapter in the report by Tech for Non-Techies and University of Chicago researchers called Innovate but how? The pragmatist’s guide to growth --- To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include Blackstone x Techstars Launchpad, Oxford University and Constellation Brands.  ---    We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.