It's time to embark on your Digital Customer Experience Transformation (DCX) journey—but it turns out you get so bogged down by your product and/or offering that you lose sight of the most important thing: the customer. Does this sound familiar? In this conversation with Thomas Lah, Victor Sachs, SVP, Customer Service and Digital Transformation for First Advantage, shares how a customer-first mindset can't steer you wrong. Victor shares how First Advantage developed their customer-focused approach, and how evaluating people, process, tools, and structure leads to reduced complexity for both B2B and B2C customers.