What company would ever say they’re not customer-centric? “Customer-centric” has become a bit of a buzz phrase in tech, but it takes more than self-identification to operationalize this concept. Referencing Oracle’s journey to customer-centricity, Thomas and Maz Songerwala, Senior Vice President, Applications Service Excellence at Oracle, discuss how to truly become customer-centric, including necessary operational changes, important key performance indicators (KPIs), and common challenges.