"Though it sounds easy, it does hard!" Implementing 4DX is no easy task. There are some common pitfalls that people fall into when running the 4DX play. Jeff and Chris walk through a couple of the most common ones.

Today businesses that are still on defense are going to find themselves behind their competition. How do you move from defense to offense? In this episode Jeff and Chris discuss not only how to move but organizations that have and what they did.

Jeff and Chris talk about executing a project from the non project point of view and the professional project house.

Continuing the conversation on traps that prevent you from executing your strategy, Chris and Jeff discuss what the traps are and how you avoid them.

You can get trapped in trying to execute your strategy. In this podcast Jeff and Chris discuss two of the five traps.

Jeff and Chris discuss the difference between employee engagement and satisfaction. Satisfied employees are not always engaged and engaged employees are not always satisfied; however, engaged employees are productive.

When executing you need definite targets and then plans on how to hit those targets. Most leadership teams start with plans and then look at what targets they will achieve. When executing you pick out the target then allow front line teams to choose how they will hit the target. Jeff and Chris discuss the nuances of targets and plans to turbo boost execution.

As a leader you will need to build positive pressure into the system and you can do that through people buying into the strategic priorities. Jeff and Chris discuss how people not only buy in to the goal, but also feel ownership.  

Jeff and Chris discuss the barriers that all of us have that prevent positive change in life and organizations and how to overcome them.

Jeff and Chris discuss how a crisis drives focus and ultimately results. The 4 Disciplines of Execution is a methodology to execute critical strategies without a crisis.

Jeff and Chris discuss the nuances of setting a WIG as leader of leaders. They address some common misconceptions of WIG creation at the executive level of organizations.

Chris and Jeff discuss engagement vs satisfaction and how you use 4DX to engage in a goal. When in the midst of a whirlwind, engagement can be difficult. When individuals feel that they are contributing to a breakthrough result engagement increases.

Chris and Jeff talk about how to pick the WIG which isn't as easy as it sounds. All organizations have goals, but which one do you choose to treat with 4DX?

Chris and Jeff discuss the power of whirlwind plus one thinking. In uncertain times pushing people is not about force, its about focus. When fighting the daily whirlwind of activity additional pressure from the executive team does not increase productivity. But when you focus and give the team a winnable game you can move mountains.

Over 25 years ago FranklinCovey dove into the business strategy and execution swimming pool. Today the best selling book on execution is The 4 Disciplines of Execution authored by Chris McChesney, Jim Huling, Sean Covey, Scott Thele, and BJ Walker. In this inaugural 4DX podcast we discuss the beginnings of execution, the journey to publishing the book, some of the execution challenges organizations face today, and what to expect on the podcast moving forward. Enjoy the show!