My guest today needs no introduction if you’ve been paying attention to the regen ag scene in the last decade, but just in case you’re new to this topic and community let me catch you up to speed   John Kempf is an entrepreneur, speaker, podcast host and teacher. He is passionate about the potential of well managed agriculture ecosystems to reverse ecological degradation. It is John’s mission to have these regenerative models of agriculture management become the mainstream globally by 2040. In addition to being a grower, John is the founder of Advancing Eco Agriculture, Crop Health Labs, Ozadia, and the Regenerative Agriculture Academy. He hosts the Regenerative Agriculture Podcast, where he interviews top growers and scientists about the principles and practice of implementing regenerative agriculture on a large scale. I had John on the show twice now and in the first conversation I didn’t know much about him or his work and so we covered many of the softball questions about things like the definition of regen ag and its importance in a new ecological food system. Since then I’ve become an avid listener of his podcast and have a much better understanding of just how important his work and that of his companies have become in leading the way in this scene. As a result I wanted to explore some of the deeper questions that very few people have enough of an overview of this movement to be able to see, and that’s exactly what we cover in this session. Together John and I navigate where regen ag  is in this current moment and the drivers that have brought it this far. John reflects on the patterns and learnings from the vast clientele of AEA about the commonalities and characteristics of successful farmers who’ve transitioned to regenerative management as well as those of the coaches and consultants that are effective in assisting them in their journeys.  We also look into the influences outside of farming directly, the external factors that set boundaries on producers from the large food companies, retail outlets, commodities trade, investors, and politicians that wield so much power. Since John’s work is already one of my go-to sources for information on the newest innovations and state of progress for regen ag, it was a unique pleasure to be able to gain insight into his vantage point and strategy on how to bring this movement forward further.