With the number of nifty SaaS apps used in your business growing by the day, it becomes vitally important to be able to get those apps to hand off data and work together. Using tools like Zapier you can build marketing automation workflows from simple to as complex as you need. learn to collate and automate […]

In this episode I welcome back long time friend of the show Chris L. Davis, formerly of LeadPages and now director of education at ActiveCampaign. Turn the light bulb on and start planning.  #podcast #activecampaignClick To Tweet There are so many things you can do with your marketing automation, sometimes you just need to sit […]

A lot of the folks I work with and talk to have trouble finding their voice when it comes to writing emails and landing page copy. So in episode 74 I talk to Chris Ducker about how to find your voice and build a personal brand Chris Ducker and I chat about finding your voice #podcast […]

In episode 73, I talk sales tracking and conversion optimisation  with Scott Desgrosseilliers, from Wicked Reports.  I love Wicked's tag line. “Half Your Marketing Is Wasted.  Do You Know Which Half?” Wicked reports lets you track sales back to where they originated. No one's gonna say, “Look at my .6% click rate,” but he made […]

In episode 72, I talk to Jake Hower from FuzedApp.com about some advanced ActiveCampaign integrations. A question that comes up a lot is “how do I tag or segment people based on how much of a video they have watched?” Jakes explains how to do that and how to do it the right way. Check out […]

Episode 71 is a Tactical 20 episode all about the automation split testing feature recently released by ActiveCampaign Check out this tactical 20 episode on automation split testing #podcast #marketingautomationClick To Tweet For a full walkthrough on how to use automaton split testing check out this post Four Things To Run Split Tests On: Your email […]

This is the last episode in our ‘payment series' and this time I am talking about ThriveCart, what it can do, why I like it and why I switched. ThriveCart hasn't been officially released to the public yet.However, I have been using it for quite some time and I really like it. UPDATE: ThriveCart has allowed […]

WooCommerce is a strong contender for the top spot when looking for options to create a traditional online store. It is a WordPress plugin that can handle all requirements for an eCommerce site . In episode 69 I talk with Jason Kadlec from ActiveWoo, who shares his insights and experiences with WooCommerce and specifically how it integrates with ActiveCampaign. WooCommerce and […]

Episode 68 touches on one of the more traditional cart platforms. Shopify is not only for kickstarter e-commerce sites but can tackle big enterprise brands as well. Listen to Kurt Elster talk about Shopify, who it is right for, and how it can help you and your online business. Find out is Shopify is right […]

In episode 67, we continue the payment series by answering a few listener questions about online payment platforms Listener questions on how to take online payments #podcast #paymentsClick To Tweet This is one podcast in a series of podcasts and posts designed to help you navigate the often times confusing world off online payments and […]

If your needs are simple and you don't need all the extras in the high end cart platforms, or you just want to validate a concept quickly, try some of these simple online payment options sometimes simple is all you need #podcast #onlinepaymentsClick To Tweet More explanation We Chat About: PayPal buttons Stripe as a […]

Episode 65 continues the payment series that was started in Episode 63. The series covers payment processes, shopping carts, order forms, everything you need to take money online and manage those customers once they buy from you. This week's guest is Scott Moran of SamCart. On average, one click upsells increase sales by 68.3%. Listen in to […]

In episode 64, we continue our ‘payments series'. This week I talk to Dan DeWitte, the creator of ActiveRelay.  Why I wanted to highlight ActiveRelay first, was that it is unique in the payments space in that is is designed to work with ActiveCampaign from the ground up. New payment platform specifically designed for @ActiveCampaign. […]

In episode 63, we are beginning a “payments series” highlighting a number of payment platforms that integrate well with ActiveCampaign. There is no “best” payment platform, only the most appropriate for your needs. So you have to have a clear picture of what exactly you need before you try to choose a solution to your payment […]

In episode 62 of the podcast, we check back in with Cate Richards to see how she is getting along with setting up here sales funnels Marketing automation case study part 3 #podcast #marketingautomationClick To Tweet   If you want to give ActiveCampaign a try, you can set up a free trial account here. If […]

In episode 61, I go through a few new feature updates to ActiveCampaign and what that might mean to the way you do business and build your marketing automation sequences. Have you heard about these new #ActiveCampaign feature updates? #podcast #marketingautomationClick To Tweet ActiveCampaign recently rolled out some usefull feature updates, that will make your […]

In episode 60, I talk with head of ActiveCampaign deliverability Jon Maldia. We chat about email deliverability, the factors that go into it, what you can control what you can't control and a few best practices. Ever wonder what goes into email deliverability?  #podcast #emailmarketingClick To Tweet Email deliverability is a bit like like SEO, there […]

In this week's Tactical 20, I talk about using scarcity in your offers. Scarcity is a powerful motivator when it comes to selling and it is the subject in an entire chapter of Robert Cialdini's seminal book on selling “Influence, The Psychology of Persuasion” How to use scarcity without being a douchebag #podcast #salesfunnelsClick To Tweet […]

In episode 58, we cover the new Goals feature in ActiveCampaign. I chat with Kelly O'Connell the customer success manager at ActiveCampaign. Set and track goals on any automation in @ActiveCampaign #podcast #marketingautomationClick To Tweet As the name implies Goals allow you to specify a goal (or goals) for any Automation in ActiveCampaign. You can turn […]

Creating online courses is great for lead generation and revenue, but how do you get started? This week's episode follows on from episode 56 where we talk about how you can create your own online courses with the Thrive Themes suite of products. Create your own mini course funnel #podcast #salesfunnelsClick To Tweet Bullet Points We Chat About: […]