Welcome to this episode of the African Startup Teardown Podcast, where we have VytautasPaukstys, the CEO of Eskimi, breaking down the business behind the ad tech platform. We start by discussing the evolution of Eskimi from its early days as a social media company to its foray into payments, ad tech, and every other business. Vytautas takes us through each era of product development and businesses, including the chat app, social site, payments, and ad tech platform. We also discuss the components needed to create a successful social media product back then, and how that has changed compared to building a successful social media app now. For our listeners who are building consumer products, Vytautas shares some of the experiments he tried to increase user growth and retention, including what worked and what spectacularly failed.   Vytautas also shares his insights on the margins of digital ads and the economics of running a DSP.   Don’t forget to subscribe and share the podcast with your friends and colleagues. Follow us on Twitter @TeardownPodcast and sign up for our newsletter to stay up-to-date on the latest insights and stories from successful African entrepreneurs.