Fresh off our recording hiatus, Ed Newman (Red Coat Media) joins Dave Schwartz (EMES in Life Safety) on the topics of brand development, lead generation & how to effectively retain and support your clients as you build & grow your security business.   Topics Covered: #SeachEngineOptimization (#SEO), #PayPerClick (#PPC), #SecuritySystems, #GuardServices,#WebDesign, #LogoDesign, #AI, #contentcreation   Ed Newman: https://www.redcoat-media.com/ At Redcoat Media, we are your growth partners in the security industry. With our expertise in marketing and sales, we help security companies thrive through innovative strategies. Our team of professionals combines creativity, strategy, and data-driven insights to develop campaigns that generate leads, enhance brand visibility, and capture attention. Dave Schwartz: http://emesinlifesafety.com/ We work with low voltage systems integrators, security companies, property developers & technology manufacturers to improve go-to-market strategy, streamline operations & optimize the client experience.