This episode is packed full of examples of what not to do when writing a connection request invitation message.

This episode gives you ideas on how to use LinkedIn Polls to engage with your audience and gain specific insights that can help you better plan your content marketing.

Whether it's a product or service, this episode outlines the main drivers that influence consumers to purchase, employers to choose to you, and how it all applies to your LinkedIn profile. 

Word of mouth is not dead. Pollinators are your best referral source to deliver a steady flow of new business opportunities, clients, or customers. Part 3 of this week's mini series talks about how important pollinators are for your business and career. 

The act of journaling is a great way to keep tabs on your ideas, generate new content ideas, and avoid writer's block. Here are some of the ways you can implement journaling now and give yourself an edge to producing quality content more consistently on LinkedIn and for your personal brand. 

LinkedIn Stories, streamlined searching, "OPEN FOR WORK", and more! The new LinkedIn updates you need to know about have arrived! 

Thought leadership can transform your brand. It can position you and your company as leaders in your industry, open doors to new opportunities, and build lasting trust with the people you most want to attract and do business with. These 7 steps will get you going in the right direction and help you maximize the power of thought leadership on LinkedIn.

There's a difference between the quantity and the quality of your connections. It's not about who you know, it's about who you nurture. Deeper professional relationships yield long-term success. In this episode, you get several ways you can virtually nurture your online LinkedIn connections and strengthen your professional relationships to grow a more meaningful network.

You say you have a broad audience, but that's not true. You do have a niche audience, you just need to find it. These 3 steps will point you in the right direction to define who your ideal customer truly is. When you do, your message is clear and powerful and can better attract more of your ideal customers to you. 

Stuck in a creative rut? Having trouble conjuring up content your audience wants? This episode gives you some useful short cuts to developing content that is relevant to your audience.

In today’s world of doing business more virtually, especially in this time of a pandemic, it’s more important than ever to really up your game with your online professional presence. It’s simply not okay to have an average or sub-par LinkedIn profile. Or to let it sit stagnant with no activity or interaction. And if you are not aware of these 7 things, you may not be having success on LinkedIn, or the kind of success you want.

Video is the most engaged with content on social media, no matter the platform. In this episode, we'll go over four of the ways you can leverage video on Linkedin to inform your audience, recycle your existing content, share Q&A's or engage with thought leaders, and provide customer testimonials.

Just under 90% of Linkedin video marketers say that video is an effective channel. These 5 options for how to create video content on LinkedIn make it easy and will help you get a jump start.

This is one key factor must be included in your LinkedIn profile. Your UVP is a clear statement that describes the benefit of your offer, how you solve your customer's needs and what distinguishes you from the competition. These 5 steps will help you create a UVP that resonates with your audience. But beware of making these cardinal mistakes!

There's always going to be bad advice out there on every topic. When it comes to updating and optimizing your LinkedIn profile, taking the wrong advice could be detrimental to your marketing and personal brand. This episode addresses the most common misconceptions and what to do instead.  

Anya Rezina, Head of Partnerships with Restream.io, joins the show to discuss the one-stop-shop for streaming live video to your audience everywhere. If you are thinking about starting live video, or already are streaming your content live, this episode is for you. Get the advantage that Restream.io offers to make more authentic connections with your audience through the power of video content.

Trying to come up with status update ideas can be a daunting task. In this episode, I share some suggestions on the types of topics and ideas you can use to create content that helps you get more attention from your target audience. Plus, a secret tip to get your profile more exposure you won't want to miss!

Every character in your LinkedIn profile is valuable real estate. In this episode, we'll talk about whether or not it's a good idea to use emojis and special characters on LinkedIn and give you some tips on how to use them the right way.

How do you become more appealing to your target audience? How can I gain more visibility on LinkedIn? These 7 key stages will help to get you on track towards attracting - and keeping - your ideal client's attention.

The right direct message strategy will help you build trustworthy relationships and identify more qualified prospects and potential leads. This episode breaks down the stages of direct messaging that are most effective on LinkedIn for growing your network and ultimately your business.

Let's hash through the differences between writing your LinkedIn profile in first person vs. third person. 

Special guest and LinkedIn Ads expert, AJ Wilcox, joins the show to discuss how LinkedIn Ads can benefit your business. Founder of B2Linked.com, the only agency worldwide that is a LinkedIn certified Ads partner, AJ shares who LinkedIn Ads are suited for, types of advertising available, and best practices for success. If you want to give your brand awareness more reach on LinkedIn, and add more fuel to your marketing efforts, you won't want to miss this valuable info!

In this episode, we’re going to talk about why you need to be a storyteller for your brand and how that applies to your LinkedIn profile.