So what is the number one email marketing mistake that most companies are making, and how can it be fixed? What we did is we shared this inside of our brandcreators.com/group. So you're about to listen in on that conversation. Chris Shaffer and I dig deep into this and will share some graphs.  There are diagrams to show what it looks like for a channel-dependent business like Amazon.  What it looks like for someone with traffic to a website and can capture the email for the customer or potential customer. What it looks like if they don't buy and the same scenario for someone dependent on a channel, something you probably want to listen in on. Learn more by watching this episode below or listening to it above. Enjoy, and let's CRUSH YOUR WEEK!