In this episode, Sam Lester of Inktrap Ltd. joins us to dissect exactly what UI (user interface) and UX (user experience) are. A lot of people tend to think of them as just design, but it actually goes a bit deeper than that. We discuss the importance of UI/UX, how much you need to invest in it and Sam gives his one piece of advice for entrepreneurs wanting to build an app. Inktrap is a digital product design studio based in London, UK. For over 4 years they have been helping people make brilliant digital products. Their collaborative approach and high-quality output are what set them apart. Resources: Free App Starter Guide --> freeguide.digiruu.com Free EBook for Startups --> startup.digiruu.com Book Your Free App Strategy Strategy Meeting: quickchat.digiruu.com Contact: [email protected] www.digiruu.com Instagram: @digiruu [email protected] www.inktrap.co.uk Instagram: @inktrapdesign