In this episode, Sam Lester of Inktrap Ltd. joins us to dissect exactly what UI (user interface) and UX (user experience) are. A lot of people tend to think of them as just design, but it actually goes a bit deeper than that. We discuss the importance of UI/UX, how much you need to invest in it and Sam gives his one piece of advice for entrepreneurs wanting to build an app. Inktrap is a digital product design studio based in London, UK. For over 4 years they have been helping people make brilliant digital products. Their collaborative approach and high-quality output are what set them apart. Ready to get started on your app? Visit www.digiruu.com Contact: [email protected] Facebook: www.facebook.com/appstartuphub Instagram: @digiruu Want to get in touch with Sam? Visit www.inktrap.co.uk Contact: [email protected]  Instagram: @inktrapdesign Music Used: Your Choice by Alex Menco | https://alexmenco.net Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US