In this episode, Dr. Will Cole is joined by founder and CEO of Ritual, Katerina Schneider. After being unable to find a prenatal she could trust, Katerina took matters into her own hands and created a supplement brand that everyone can trust. By raising the standard on quality, she gives us insight into what we all should look for before purchasing a supplement and why transparency matters for both research and sourcing. They also dive into her journey of motherhood and what it looks like to balance business and parenting - a task that all types of working moms can relate to! For all links mentioned in this episode: www.drwillcole.com/podcast Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Sponsors: Use code BEINGWELL at checkout for 40% off your first month. Produced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.