Rejection is tough. It can make you feel disrespected and insulted, doubt your skill and value, and even cause you to give up on your efforts completely. On the other hand, rejection can be one of the most useful forms of feedback you’ll ever receive, and can even result in a more creative and optimal product or service if you handle it the right way. In today’s episode, I break down and analyze a real life case study - a situation where an individual’s proposal was rejected - and expand on the reasons why her initial response didn’t lead to her desired result and how she can handle it differently in the future. Specifically, I talk about: Why rejection can be so difficult to handle (7:05) How to create a zone of possible agreements (15:20) How to benefit from rejection (27:15) Ways to practice handling rejection & your negotiation skills (32:20) Referenced Resources: Free Download: Building Trust & Buy-In E207: How Perception Impacts Communication & Relationships E210: Assertiveness: How To Ask For What You Want & Get What You Need E281: How To Get Better At Receiving Feedback Free Quiz: What Drives You? Communication & Leadership Workshop: The Apprenticeship Brand Builder Workshop ONLY 1 WEEK LEFT in our Christmas in July Online Course Sale! 30% OFF ALL ONLINE COURSES with promo code SUMMER30.  And for the first time ever, in addition to the course(s) of your choosing, you’ll get exclusive access to our online community completely FREE for 3 months!  Our online community not only gives you access to an entire library of resources related to communication, leadership, building your brand, productivity & career advice (and so much more), but it also connects you with an entire network of professionals all over the world striving to improve themselves personally and professionally.  Don’t miss out on this limited opportunity!  Gain LIFETIME access to your online course today HERE! Today’s episode is brought to you by: AG1 (Formerly Athletic Greens): I started taking athletic greens because frankly, I wanted to see what the hype was about.  I saw this stuff everywhere. And I also know that I constantly fall short when it comes to my daily nutrient intake. Whether that's because I'm traveling, or simply because things get hectic and my kid is at home sick and I'm trying to run between meetings and other appointments, it's just a great way to cover all of my bases. For less than $3 a day, it's a small micro habit with huge benefits.  For a free one year supply of immune supporting vitamin D and five free travel packs with your first purchase, go to athleticgreens.com/coach today! Goodr:  You never know when you might get lost in the desert, your sunglasses fall off your head and you accidentally step on them.  Situations like these can be a real headache if you’re like me, and shopping for sunglasses is not something you want to spend a lot of time thinking about or doing.  That’s why we’ve partnered with Goodr - your top resource for high-quality, affordable sunglasses that are durable, polarized, and don’t look ridiculous!  At only $25.00 each, you can find the perfect pair to fit your needs (and your face) and get FREE SHIPPING by using code AOC at checkout or by using THIS LINK.