You’re on edge.  Heart is pounding.  Mind is racing.  We’ve all been confronted by someone either in-person, over email, or on social media who questioned our personal or professional integrity.  If you haven’t, buckle up. It doesn’t matter what genre of music you like, if you have paid attention to the news at all over the past few months, you’ve heard of the beef between the artists Drake and Kendrick Lamar.  Everyone from the New York Times to the President of the United States have commented on it.  A lot of lessons can be learned from peeling back the layers of societal events like these, and today’s episode is going to challenge you to think critically about things you may have previously just left in the tabloids. In this episode we cover: The economic impact of public disputes and what it can teach us about marketing How to leverage publicity from a conflict to define your brand and rally your followers The tactical considerations when responding to an attack and the importance of timing What to do if you fall short and how to come back stronger in the future This episode was a little different than normal shows and we had a lot of fun recording this one.  If you would like to hear more like this, let us know! Always feel free to reach out if you have any questions, concerns or other feedback to share at [email protected].  We would love to hear from you! This is your LAST CHANCE to sign up for our Apprenticeship Workshop in Calgary, CAN June 22-23!.  Hosted by our good friends at ORKA Performance, The Apprenticeship is a highly interactive 2-day workshop for those looking to improve their ability to communicate, lead, and build strong relationships.  This isn’t a “rah-rah,” motivational, death by powerpoint seminar.  On the contrary, by attending, you’ll experience the practice, coaching, and feedback you need to truly grow.  And better yet, you’ll get to take home a quantifiable communication evaluation tool, as well as several other tools to help you strategically approach any conversation.  Sign up TODAY.  We’ll see you there! Today’s episode is sponsored by Momentous.  Let’s be frank, most supplements are BS.  The industry is full of overhyped charlatans that underdeliver products that do not work.  Not Momentus.  Their mission is to provide practical nutritional support for people who want to improve their health and fitness.  Their supplements go through the rigorous process of NSF certification, so you can trust what is on the bottle is what you’re ingesting.  They’re a longtime partner of ours for good reason - they believe in the same things we do.  Fundamentals NOT fluff.  Visit livemomentus.com/brett to SAVE 15%!