Let’s face it. Google is probably never going to be the same easy traffic source it has always been. You won’t be able to solely rely on Google traffic to run an online business anymore, if that’s what you’re used to. So the question a lot of people are asking now is: What now? 😳 While nothing is a 1:1 replacement to Google search, in this episode, we talk about ONE of the things we are doing to diversify away from Google traffic: Meta ads. We’ll show you exactly  👉 how we plan and build a...

As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it’s time to start looking at where we landed. To help navigate these changes, we wanted to bring a guest that’s out in the trenches every day - prominent and very opinionated character in the industry, Lily Ray 🔥 She hares a ton of interesting insights about SEO on social media, including a lot of original research. In this episode, Lily and Gael get straight to it and cover many of...

RTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits.  So how exactly did they pull this off? In this week’s episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most...

Google just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important. It's the process that might save you from an extinction event during the next update, or could resurrect your site if you've already been affected. Plus, it's the only process that's consistently shown results for websites affected by previous large updates like...

Did you know that Google is about to introduce a new web vital metric? 😨 Neither did we. But this news did prompt us to take another look at our site speed setup, and we wanted to bring in a pro to help us out.  So in this week's episode, Gael chats with Brian Jackson - the guy behind the enthusiast site speed plugin, Perfmatters. He's seen hundreds of site setups, this week he critiques our setup and gives you tips on how to fix your setup as well. If you've ever wondered: 👉 if the...

6 months after a series of devastating updates for many legitimate sites, and the best advice Google could come up with is "𝘜𝘴𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘢𝘳𝘥𝘴 𝘵𝘰 𝘱𝘳𝘰𝘮𝘰𝘵𝘦 𝘺𝘰𝘶𝘳 𝘰𝘯𝘭𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴" ?! 🙄  Honestly, we're getting a little annoyed by Google's attitude towards all of this, and in today's episode, we tried to do what Google could not. We give you real examples of real sites that are not only surviving, but thriving ✨ in the current version of Google, to help you plan what to do next for your...

When a talented SEO like Cyrus Shepard becomes a Google Quality Rater, you know we'll get someone who has excellent insights on how Google evaluates your site and where you fail to impress them. So in this week’s episode, Gael asks Cyrus all the questions that matter to figure out: 👉 How much does EEAT really matter for Google and quality raters? 👉 Does Google give an unfair advantage to larger sites? 👉 And what's coming next from Google based on their recent updates to the Quality Rater...

In the last two years, Ahrefs, a tool that many people in the industry would agree is the best tool for the job, has lived long enough to see itself become the villain and many now associate the brand with corporate greed. So how did that happen and is it justified? No topic was off the table in this week’s episode with Tim Soulo from Ahrefs. Gael gets the 4-1-1 on their credit system, whether their search engine yep.com was funded by the price increase or not, and compares Ahrefs and their...

In this week’s episode, Mark and Gael take a look at the sites who are acing the latest Google paradigm, analyze what worked for them, and adapt the business model so everyone can grow and thrive going forward. Full show notes: https://www.authorityhacker.com/podcasts/8-ways-to-adapt-your-seo-in-2024/

Predicting the future in this industry is NOT easy. But in this week's episode, Mark and Gael take a look at the predictions they made last year... and some of them are scarily accurate 😳 They also make a new set of predictions for 2024 of all the major changes they expect to see in the next few months, so buckle up! Full show notes: https://www.authorityhacker.com/podcasts/can-we-predict-the-future-again/

Our guest today doesn’t believe in EEAT, doesn't do any link building, uses AI to help in her content creation, makes most of her money from ads, and lost quite a bit of traffic in the recent round of updates. And yet her profits are actually the same now as they were before AI and the recent updates. In this episode, Gael sits down with Anne Moss - the archetype of a niche site builder that Google has been going after - to discuss exactly how she managed to do this, so you can too. Full...

In this week’s episode, Gael chats with Derek Hales, founder of Modern Castle and NapLab, which produce some of the best review content ever seen from a small publisher.  So good, in fact, that despite the recent Google updates that destroyed many sites in the industry, NapLab has actually seen signficant growth.  Join Gael and Derek as they break down NapLab’s extensive review process and discuss exactly how Derek continues to be successful in the ultra-competitive mattress niche. Full...

In this week's episode, Mark sits down with Gabriela Covay to break down exactly how her company, Bright Valley Marketing, landed Authority Hacker over 30 links - including some DR90 ones - in their full digital PR campaign. And they'll give you a step by step on how you can do it, in any niche, for your website, too 🤩💪 Full show notes: https://www.authorityhacker.com/podcasts/digital-pr-expert-reveals-how-to-get-links/

South Africa is one of the best places in the world to recruit from - and it’s mostly being overlooked and underutilized right now.⁣ This week, Mark sits down with Doug Haines, the AH Pro member who co-founded Marketing Pros; a South Africa-based recruitment and staffing agency that specializes in finding the exact A-Players you need for your team.⁣ 💪 Get in touch with the Marketing Pros team to tap into new talent for your next hire! https://www.marketingpros.co...

Now that the initial hype around AI has died down, in this week's episode Mark and Gael sit down to discuss what they really think of AI and how it can best be used in the real world. Full show notes: https://www.authorityhacker.com/podcasts/321-is-ai-overhyped/

How is AI, increasing inflation and the worsening of the overall global economy affecting the website market? In this week's episode, Mark sits down with Justin Cooke from Empire Flippers to discuss exactly how the website market has changed and what that means for you. A special thanks to our sponsors for this episode, Digital PR Agency Search Intelligence: https://search-intelligence.co.uk/  Full show notes: https://www.authorityhacker.com/podcasts/the-website-market-just-flipped/

In this week's episode, Mark and Gael and dive into various aspects of the affiliate marketing industry, comparing their own experiences with results from the Affiliate Marketing Survey.  Full show notes: https://www.authorityhacker.com/podcasts/new-survey-reveals-exactly-whats-changed-in-affiliate-marketing/

A lot of people find Koray Tuğberk Gübür’s content confusing and difficult to follow. So we’ve set out to decode of the most cryptic people in the industry, and break down what he shares into clear and actionable steps. This week, Gael sits down with Koray to chat all things topical authority in one of the most challenging interviews yet. Full show notes: https://www.authorityhacker.com/podcasts/decoding-topical-authority-with-koray-tugberk-gubur/

Brian Dean did something that less than 0.01% of us will ever achieve. He built his site to a staggering DR 90 on Ahrefs, almost entirely on his own. This week, Gael sits down with the internationally recognized SEO expert to uncover his exact methods to success. Full show notes: https://www.authorityhacker.com/podcasts/the-brian-dean-method/

Not all social media platforms are made equal, and Pinterest is one that can really drive serious amounts of traffic. In this week's episode, we chat with Tony Hill, who shares insights on exactly how he generates over 1 million visitors per month on Pinterest. Full show notes: https://www.authorityhacker.com/podcasts/ultimate-new-pinterest-strategy/

How does Forbes keep ranking for EVERYTHING? In this week's episode, we sit down with former Forbes SEO strategist Shawn Hill, to explore the secrets behind Forbes' SEO success.  Full show notes: https://www.authorityhacker.com/podcasts/315-ex-forbes-employee-reveals-everything/

Waiting in fear for the next Google update to destroy your traffic (again)? While SEO is still by far the best traffic source, we've come to accept that with Google's upcoming search changes, we're probably going to lose some traffic. Join us for this week's episode, where Mark and Gael break down the best alternative traffic sources that can generate millions of clicks per month - all without Google! Full show...

In this week’s episode, Mark is joined by Jason Malone, founder of the link building agency We Outreach. We discuss the ins and outs of link building in 2023, and Jason gives us a look behind the scenes at exactly how We Outreach builds hundreds of links every month! Full show notes: https://www.authorityhacker.com/podcasts/link-building-with-jason-malone/

AI is changing the game of content creation and SEO, and it's important to adapt your business model to thrive in this new environment. In today's episode, we discuss the impact of AI on the content creation landscape and share our insights on how to make the most out of these changes.