In this episode, let me tell you about the best business conference for independent beauty business owners, certainly in the UK. There’s nothing like meeting in the real world with your peers, brands, suppliers, and inspirational leaders within your industry. It’s not my event, but it’s the next best thing . . . and I promise you it’s unique, you’ve never heard of anything like it. Which is why I’ve arm-twisted one of the original organizers onto the show to tell you all about...

In this episode, we delve into the idea of how being more provocative can be your secret weapon to stand out and capture attention in a crowded market. But what does that mean and how exactly can you be more provocative? Let me share my favourite 3 ways to do this with examples you can freely use yourself. Plus, as a special thank you to our loyal listeners, I’m offering a FREE call with me to map out a personalized plan for your success. CLICK HERE to book in your free call....

Ever have those days when you’re unsure what to work on and in what order? Or you find yourself with an unexpected block of time you want to make use of, only to be so unsure of what to work on that you waste half the time trying to decide? In this episode of the Beauty Business Podcast, we will fix all that with my super simple, 4-step process to get more of the right sh!t done in your business. Listen, and I’ll share my 4 secrets to working on the right stuff no matter what...

Let’s tackle a super stressful but mission-critical aspect of managing your beauty business – those gaps in your appointment book. …a.k.a. too much white-space! In a recent coaching call a one-to-one client of mine said she was stressed and having sleepless nights over empty slots in her appointment book - after all, empty slots equal no revenue. On the call, I laid out a method to tackle this I developed years ago, oddly while learning to ride a motorbike. Trust me, it makes...

In this episode, we’re diving into the secrets of attracting and converting not just more clients, but better clients. Discover why quality matters more than quantity, and learn the strategic steps to connect with your ideal clients and grow your business without feeling overwhelmed. LISTEN NOW for actionable insights and practical tips to attract the right clients and achieve the financial rewards you desire while delivering exceptional value. Just tuned in? Please download...

In this special collab between The Beauty Business Podcast and the Beauty Business Secrets Blueprint™, we uncover the essential business strategies you need in the GROWTH stage of your business; around $3k per month up to $8k per month in revenue. The BLUEPRINT shows you what needs to be in place and where your focus should lie at each stage of your beauty business journey. GRAB A FREE COPY OF THE BLUEPRINT HERE (https://beautybusinesssecrets.co/bbs-blueprint/) In this episode, we’ll...

One of the things I’ve realised as I work with more and more business owners is that people don’t look behind them often enough. Whether or not it’s the coming to the end of the year when you listen to this, it’s essential to look back occasionally in your business to see how far you’ve come. This is so you can celebrate your win, learn from things that didn’t quite go to plan and identify your hold-ups. Together, let’s do a recap of what we’ve achieved this year, and I’ll share...

Starting a business can be an exhilarating journey, but it doesn’t come with an instruction manual. You want it to be freeing, exciting, and rewarding, but more often, it’s hard, daunting, and overwhelming, eventually leaving you frustrated. What if I told you that it doesn’t have to be like this because I’ve created the IKEA style set of instructions to ensure you have all the right pieces in place, in the right order, at the right stage for you to ensure your success. It’s called...

We tell our kids the magic word is "please". However, "please" won't get you very far in business. There's a different magic word you want to use if you want those gaps in your appointment book to be a thing of the past. Because, once you hear it . . . and understand the power and science behind it, it will get you more bookings whether you like it or not. What's the "business" magic word? Listen to the episode, and I will reveal all.

Whatever your feelings about AI, it’s here now, and it ain’t going nowhere! But beyond writing your social media posts for you and helping you with your grammar, is there really anything AI can do for your business? Until now, I’d argue the answer was no. But I’ve discovered something truly amazing. Skincare-focused tech that quite simply you won’t believe. It’s so new and so advanced, that I had to bring the founder of Haut.ai, Anastasia Georgievskaya, on to the...

Whether you’re starting out or just trying to get your existing business a bit more organized, writing a business plan is the perfect way to clearly outline how your business will operate, declare goals, and set out a strategy to reach those goals over the next 12 months. But a lot of business owners don’t plan for the coming year, either because they think it takes a lot of time, they don’t know where to start or they’ve tried before and it didn’t work. In this episode, I will...

I admit it, I was wrong! I'm changing my advice regarding mass marketing events such as Black Friday and Cyber Monday. ...because, if you can't beat 'em, join 'em! In recent years, they have become synonymous with excessive discounts, resulting in significant potential business revenue losses if you're not careful. And that's why I'm not a fan. However, recent statistics have caused me to change my mind and my advice regarding events like Black Friday and Cyber...

Welcome to this collaboration edition of the Beauty Business Podcast, with refreshing twist from my usual episodes. This week, I am thrilled to share with you to one of the most valueable tools I have ever developed for building a successful business - the Seven Day Booking Boost. A few years back we transformed it in to a comprehensive book, providing you with a simple, yet highly effective, step-by-step process to get you more bookings, fast (and for free) And while I’ve mentioned...

It’s no secret that Facebook is a HUGE source of potential clients for your beauty business. But engagement is down, comments are like getting blood from a stone and actually getting people to make a booking is like something from Mission Impossible. So that leaves you with running Ads right? Wrong! There’s a simple trick that we’ve been using with our clients for years to help get actual clients from Facebook for FREE . . . and in this episode I’ll tell you exactly how it...

The best new clients don’t come from social media; in fact, most of the time it happens through word of mouth or referrals. With a solid referral scheme in place, you won't have to exhaust yourself with relentless self-promotion and social media flogging. What? Don’t have a referral system in place? Fear not! You've stumbled upon the perfect solution. In this episode, I’ll share with you my entire system for generating a consistent flow of referrals. I'll tell you what to...

There’s nothing more frustrating than getting to the end of the week and thinking… “What the hell did I do this week?” Especially when you know you barely had a moment to yourself. It’s frustrating, it’s demotivating and it means you’re NOT making progress in your business or your life. In this episode I’ll share with you the secret system we use to ensure you win every single week - you make progress, you get more stuff done in less time and you finish each week feeling...

Team problems are the bane of every beauty and wellness business owner's existence. It's like a never-ending battle if you’re not careful and certainly one that I'd rather not deal with. However, fear not, for I have a special guest joining us on this episode - beauty therapist turned team dynamic sorceress. Kelly Shaw’s here to share her secrets and tools on how to create a team that actually has your back, and each others, to the point they actually manage themselves. So, get...

So you’ve got your website built . . . that was fun! Now how on earth do you get people to see the damn thing? Well, beyond telling people about it, this is where the mystical world of S.E.O. comes in. Note: S.E.O. stands for Search Engine Optimisation, which still doens’t mean much, but we’ll cover all that. Learning SEO seems daunting and scary, but can be simple and straightforward if you know what you’re doing. That’s what our guest discovered when she shifted from beauty...

Beauty business owners repeatedly tell me that some of their best clients come from Google . . . And to get more clients from Google, you’ve simly got to give google what it wants. That's where your Google Business Profile comes in. By setting up your profile CORRECTLY you can easily climb to the top of search results without spending a fortune. And that means more clients for you. All it takes is about 20 mins work on your part and listening to this episode of the...

Wouldn’t it be great if people just did exactly what you wanted them to? Well, I’m not into mind control as such, but when it comes to your website, there are some simple tricks you can use to ensure people actually check out your site and then take the action you want them to take on there… …whether that be to sign up, book or buy. Following on from last week’s episode where we covered the absolute basics of your website, this week I’ll share with you the pages you need, and the...

"Why bother with websites when we have our social media profiles?" is a question that still gets asked by beauty business owners all the time. And it seems like the argument for ditching a website keeps getting stronger as the likes of Facebook and Instagram offer us more and more ‘tools’. Thing is . . . we know that social media is great for connecting with people and promoting your brand, but that's not enough. A website is like your digital storefront, it's where people go to...

Do you struggle with understanding the financial side of running your beauty business? Do you find it tedious and overwhelming? Well, what if we told you that it could actually be the easiest and most fun way to grow your business? In this episode, we chat with the amazing Shawnie Curtis, a beauty business owner and self-proclaimed “freak in the sheets”. She'll show you how to take the fear out of finance and how to use spreadsheets to gain valuable insights into your business's...

Are you a beauty business owner struggling with starting, hiring or managing your team members? In this episode, we've brought back Phil Jackson, founder of Build Your Salon, to share his expertise on tackling these challenges. Phil walks us through his proven strategies for hiring exceptional team members and how to effortlessly manage them to ensure they align with, and deliver on your business goals. Whether you're just starting out or looking to improve your existing team,...

This week, IT’S ALL ABOUT SKIN! It’s not about skin care, it’s an episode for those beauty professionals who are specializing in skin and those who might be interested to be a skin expert or aesthetician. In fact, we’re busting all the big myths about the business side of skin. Internationally renowned, skin expert, Andrew Hansford is genuinely passionate not only about skin but about the proper education of skin specialists in the industry as well. …. and he’s tired of all the...