In this episode of The EY Better Finance podcast, Jack McCullough president of The CFO Leadership Council,  joins host Myles Corson to explore what makes an elite CFO. In this episode of The EY Better Finance podcast, Jack and Myles dive into the world of CFOs, exploring the unique qualities that make them successful. Jack highlights that it's not just skills, but also personality traits, that can make an exceptional CFO stand out. Jack shares valuable insights on how to develop these traits and build stronger cross functional relationships.  Jack emphasizes the importance of fostering a culture of transparency where everyone feels comfortable sharing ideas and learning from mistakes. He also explains that as a CFO, it can be crucial to help everyone understands the company's goals and values. In this episode, Jack also stresses the significance of establishing a personal brand as a CFO. This brand reflects one's expertise, reputation, and values within the industry. He discusses the role of a CFO as a storyteller and provides examples on how to create narratives that resonate with specific audiences. The views and opinions expressed are those of the individuals and do not reflect the official policy or position of EY or any other organization. © 2024 Ernst & Young Global Limited