As business owners in the digital age, we’ve been taught that a social media presence is critical to having success. And we’ve been taught that standing out amongst the sea of profiles and posts is essential in a social media marketing strategy.  But what if that’s wrong?  What if we’re causing ourselves and our businesses undue suffering as a result of relentlessly trying to stand out on social media? I sat down with Karen Kenney to explore the energy we put toward being special or significant - and the cost we are incurring to do so.  Plus, we discuss the joy that can be found in embracing your insignificance in the world and how to trust your intuition to guide you and keep you on the path that you are truly meant to be.