We talk to Peter Yeung and Robert Vernick from X Chateau podcast https://www.xchateau.com/ , which every MW student should subscribe to!  We discuss how social media has changed wine marketing and transparency and how can influencers and new tech be used by the trade.  We discuss Peter's excellent book https://g.co/kgs/wcDh9U , what the more commercial end of the market can learn from the luxury and much more! If you're enjoying TBVT, please donate to:  https://ko-fi.com/thebigvintheory to enable us to upgrade the hard and software to give you an even better listening experience.