3 big ideas discussed in this episode: Take the Soft Talk Challenge to experience how removing 10 key words can allow you to feel and sound more confident, clear and direct. Here's how it works Through the brain's selective attention function, your mindset, beliefs and the stories that you tell yourself shape and edit what you are consciously aware of. You can understand and leverage this or you can be subject to its effects and call it fate. The most common aspect of setting and achieving goals that I see missed is the aspect of identity. Here's how to leverage the identity and beliefs of the version of yourself that has already achieved the goal. Enjoy the episode Get the show notes for this episode at AskJeremyJones.com/podcast