Luke Miller is the owner of No Switch Fitness and Co-Owner of J3U, a physique coaching educational company. Luke’s educational background includes a Master of Science in Exercise Science from the University of South Florida, CSCS certification, PSL2 certification, and an engineering degree. Outside of education and coaching, he has also been a competitive bodybuilder, having competed seven times in the NPC. Being a good coach requires more than just education and certifications, right? A good coach should always empower their clients, provide value in their service, listen to their clients, and, yes, create results. Those are important concepts for today's guest, Luke Miller, who is always trying to be a better bodybuilder and a better coach to help others. In this episode, we dive into Luke’s philosophy of coaching and his perspective on what the coaching industry seems to be getting completely wrong. Learn everything about niche audiences, coaching competitors, the biggest mistakes to avoid when starting a coaching business, and how to be a reliable representation of your brand. Timestamps [6:04] - Who is Luke Miller? [16:26] - How Luke got into the industry; [20:43] - Being so young, what allowed Luke to catapult so quickly? [24:29] - How to provide value to clients (and create results); [28:33] - Tips for identifying your niche audience; [33:23] - People are buying the coach more than the coaching service; [42:56] - Coaching competitors vs. coaching other clients; [46:13] - Biggest mistakes coaches make inside training. Join The Tailored Life Discord Channel: https://discord.gg/y64smHRrgk Episode Resources Educational Courses: https://j3university.com/ Podcast: https://apple.co/3vePdKz Instagram: https://www.instagram.com/noswitchfitness/ Related Links 🚀1-ON-1 COACHING: https://tcm.pages.ontraport.net/coaching-podcast 📲GET A 7-DAY FREE TRIAL TO MY TRAINING APP: http://www.thetailoredtrainer.com/ 🎙️TAILORED TRANSFORMATIONS PODCAST: SPOTIFY: https://bit.ly/tlrd-transformations-spotify APPLE PODCASTS:https://apple.co/3GPlDxG 📖FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾FREE GUIDES: https://tailoredcoachingmethod.com/guides 🏋️GYM EQUIPMENT: https://giantlifting.com/#TCM (Use TCM10 for 10% off)  💊SUPPLEMENTS – Use Coupon Code “TAILORED” To Save $$$  GET RAW: https://raw.rfrl.co/ng8jn Revive-MD: https://revive.rfrl.co/r42z1 💸CODY’S AMAZON FAVORITES: https://a.co/63jrW2X 📲 Connect with us: IG - https://www.instagram.com/codymcbroom YouTube Channel - https://www.youtube.com/codymcbroom1 Inquiries – [email protected] Other podcasts with Cody you'll enjoy: Cody McBroom on Jordan Syatt’s Mini-Podcast  Density Circuits, Strength Training, and More: https://apple.co/3NX6j6R Heavy Lifting, Progressive Overload, RPE Scale, and More: https://apple.co/44619Lm Cody McBroom on Barbell Shrugged Nutrition Periodization for Optimizing Body Composition: https://apple.co/3CT8zFF Cody McBroom on OPEX Fitness: Back Room Talk All Things Nutrition Coaching: https://apple.co/3PEkVcq Cody McBroom on The Key Nutrition Podcast The Tailored Coaching Method w/ Cody McBroom: https://apple.co/3NWpVrN How To Get The Most Out of Your Workouts: https://apple.co/3NQMzl7 Cody McBroom on Muscle For Life, with Mike Matthews  How To Be an Awful Fitness Coaching Client: https://apple.co/437T33m Who Should and Shouldn’t Reverse Diet: https://apple.co/447kLyL Cody McBroom on Not Another Nutrition Podcast, with Martin MacDonald Hormones, Business Coaches, MNU, & More: https://apple.co/444miFO Cody McBroom on Reborn with Ashley Horner The Tailored Coaching Method w/ Cody McBroom: https://apple.co/3pxpxGM