Good discussion, disappointing outcome
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“A great listen, with a good panel of guests and Evan on form as usual. It nearly turned in to all out war against private equity, which is another programme entirely.
With WPP and Interbrand clearly pushing their pro-advertising/marketing positions, but there wasn't much balance.
In small and medium companies I work with, the challenge is getting this treated as an investment rather than a cost. Too often either the ego, and 'brand advertising" dominates - or nothing is done at all. I didn't hear this angle explored much, but a good listen nonetheless.”Read full review »
Wellmeadow via Apple Podcasts ·
Great Britain ·
03/10/10
More reviews of The Bottom Line
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“Really good insight and very enjoyable...”
Vic, S via Apple Podcasts ·
Great Britain ·
07/13/19
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“Playing blockbuster instead …”
Ce167393 via Apple Podcasts ·
Great Britain ·
11/23/23
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“Really makes you think. In particular should ceos have term limits is a great episode.”
Ronanob via Apple Podcasts ·
Ireland ·
06/30/18
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