Identifying a big hole in the fitness market in his home town in Bridgewater, Nova Scotia, Joel Holland saw an opportunity to turn his passion into a business and to serve his community in the process. It wasn’t going to be easy in a small market with no prior exposure with CrossFit. But Joel was committed and so began CrossFit affiliate 902 Athletics. Joel’s entrepreneurial venture took over his parents’ garage and one of his first athletes and most ardent supporters was Joel’s mom Elaine. In this episode of the podcast, we celebrate Mother’s Day by talking to the mom behind the man bringing big changes to the fitness community in small town Nova Scotia.