Episodes
Published 02/03/21
I talk to MANY entrepreneurs that claim they want to build a business that sells for 8 or 9 figures. But other than the vanity of being able to say you made $10M+ on a sale, what does that actually mean? There are many paths to 7 figures. If you listen to this podcast, there's a good chance you're already there. What do 8 and 9 figure brands have that 7 figure brands don't? In this episode I break down the things that set 8 & 9 figure brands apart and how to better position your brand...
Published 02/03/21
Entrepreneurs building product brands are often pulled between "product" - the actual things they're developing - and "brand" - the soul and story behind what they're doing.  Building great products is a key foundational element of a successful product brand. But how do the best brands do it in a way that connects back to their soul and story? In this episode I dig into the product development framework used by some of the best brands in the world, and how it connects product and brand...
Published 01/27/21
Entrepreneurship is a journey. Whether you've been at your business for a day, a year, or a decade, there's always a new lesson lurking around the corner. Joining me in this discussion is Jake Rhodes, formerly of Bear Komplex, and now of Routine. Jake takes us through his path to his second brand, lessons learned and applied, and how he maintains a high performing routine in the face of running a high growth brand with a busy family life.
Published 01/20/21
Max talks with YouTuber Matt Loberstein of Zero to Brand, who built a multi-million dollar business on Amazon. Many entrepreneurs would have taken those profits and developed a supplements or skin care brand, but Matt had another idea. He'd build a business so exciting that it wouldn't feel like work - one focused on his passion for Porsche's. Listen in to see what happens when you build to serve others who geek out on the same thing you do.
Published 10/07/20
Here are the best tools right now that you should be using to get ahead of your competition on Amazon.
Published 09/23/20
School might just be starting, but Q4 is right around the corner. Most brands don’t do as well as they could preparing for the holiday season. It’s time to make this Black Friday your best one yet.
Published 09/09/20
Join us as Max sits down with Jon Tilley from Zonguru to talk about his favorite tools and strategies for integrating Amazon into your brand building strategy.
Published 08/31/20
Shawn Wells MPH, LDN, RD, CISSN, FISSN is the world's leading supplement formulator. He is an expert in the fields of performance nutrition, longevity, fitness, and supplementation. Max Kerwick talks with this "biohacktivist" about what entrepreneurs need to know about selling supplements and dispels many of the misconceptions that hold people back from success.
Published 06/08/20
This week I interview none other than Ryan Daniel Moran, the millionaire maker. Ryan is the founder of Capitalism.com and he is responsible for creating hundreds if not thousands of million dollar brands through his courses, teachings, masterminds, and free content. This month he just released his new book 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur.
Published 05/25/20
Steven Black is a marketer and serial entrepreneur who has built a number of brands both on and off Amazon. As a consultant he has seen what works for a lot of brands from those just getting started to several 8 and 9-figure companies. We brought him back on to The Brand Builder Podcast to discuss how you can still provide tremenduous value and grow your sales even during a pandemic. To join our community of brand bruilder visit: www.Capitalism.com/1
Published 05/18/20
There is no going back to normal. eCommerce is booming and there are tremenduous opportunities for smaller brands to embrace change and move more quickly than the world's most established companies. Max Kerwick walks us through how we can navigate through this new world and come out stronger than ever.
Published 05/11/20
This week we had a timely chat with Jeff Lieber from TurnKey Product Management about how the coronavirus is affecting brands on Amazon and what you need to do NOW to build a successful brand. We discussed how to reposition your messaging, shipping restrictions, fulfillment centers, and the role of small to medium-sized brands during this pandemic.
Published 04/14/20
Bear Komplex is a fitness company that serves crossfitters. One of the secrets to their success has been going to where those people show up, both in person and online. They've used their relationships with influencers and presence in the industry to scale a massive brand and in this episode our host Max Kerwick talks with the founders about what entrepreneurs can learn from their success.
Published 02/17/20
This week on The Brand Builder Podcast we're reviewing a brand that is disrupting the marketplace in a whole new way. Lightbox is selling a new lab-grown diamond jewelry as an alternative to those that are mined from the planet. But did you know Lightbox is owned by De Beers, the world's largest international diamond company? So what exactly is their strategy here? Newly-married Max Kerwick dives into their sneaky marketing approach with this new brand.
Published 02/10/20
Max Kerwick answers one of the hardest questions business owners are challenged with. How do you market to people who aren't in your target audience? Max explains different strategies to help build your audience, making sure you aren't leaving anyone unserved!
Published 01/06/20
Is passion a necessity for entrepreneurial success? Max Kerwick and Ryan Daniel Moran tackle this recurring listener question and offer up their take on how — if at all — passion impacts business. Are you passionate, or do you feel like you are lacking on that front? Tune in for an interesting back and forth on where to find you driving excitement but most importantly, why.
Published 12/23/19
Today Stefan James interviews Ryan Daniel Moran and digs into the three stages to breaking the million-dollar mark, and more. If you’re looking to catapult your business into the 7 figures or even if you’re there already but looking to break the ceiling, this episode is for you.
Published 12/16/19
The one and only Ezra Firestone joins Jeff Lieber this week to discuss the most up-to-date online sales and marketing strategies he uses to grow sales through all channels. Ezra shares his best practices, some interesting insights on Amazon and what it was like for him growing up on an intentional community and how it affected his career path.
Published 12/02/19
This week Max tackles something near and dear to his heart: turning customers into raving fans! Scratching their basic client itch is not enough. If you’re looking for your raving fans, Max offers up the baseline requirements you have to follow, tips, tricks to getting more out of your customers, and finally, a case study on how to do it right.
Published 11/25/19
We’re doing things a little differently this week, Nathan Hirsh — CEO of FreeeUp and host of the Outsourcing and Scaling Show — interviews Max! Are you looking to increase the value of your company for eventual sale? Max breaks down the specific steps to building a Brand with a big ‘B’ — which is the only real way to build a really strong asset. Keep in touch or learn more [email protected] Mentioned in this episode FreeeUp Nathan Hirsch
Published 11/11/19
Listen to this episode before throwing your money at any and all influencers you can find! There is a wrong and right way to do influencer marketing. Are you thinking of adding influencer marketing to your strategy? Max Kerwick welcomes influencers Lauren Fisher and Rasmus Andersen to talk about their side of a marketing relationship and share critical dos and don’ts of this kind of advertising channel.
Published 11/04/19
Max Kerwick welcomes Ranay Daye Orton, Founder and CEO of Glow by Daye a hair care brand for natural and textured hair for women of color. She shares the story of how she iteratively built her product line and brand around a hunger in the market and scaled to her first million. She shares tips and strategic advice on how to build a brand one product at a time as well as how focusing on the people rather than the product really does make a difference.
Published 10/28/19
Are you thinking about selling your business? Do you know what’s missing in your business to get good value for it? This episode is for you: special contributor Jeff Lieber of Turnkey Product Management shares his good — and bad — experiences selling 2 businesses. Tune in to learn from his mistakes and avoid the pitfalls associated with selling your company but also, learn how to build up your business to a place where it is a whole lot more sellable.
Published 10/21/19