In a compelling conversation with Mo Sattar, Head of Global Campaigns and Brand & Needbuilding at BSH Home Appliances Group, we delve into the evolving landscape of global branding and marketing. From understanding cultural nuances to leveraging technology and the impact of sports partnerships, Sattar shares valuable insights and predictions for the future of marketing. Discover how AI is revolutionizing brand optimization, the importance of tailoring marketing efforts to diverse cultures, and the enduring influence of sports on brand loyalty. Join us as we navigate the complex world of modern brand strategy with one of the industry's seasoned experts. 00:34- About Mo Sattar  Mo Sattar is the head of Global Campaigns and Brand & Needbuilding at BSH Home Appliances Group. He is a globally experienced senior executive with a broad track record of delivering results across both emerged and emerging markets. Mo holds an undergraduate degree in Social Sciences, a Post-Graduate Degree in Law, as well as an MBA.  --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support