In today's fast-paced business world, a well-crafted narrative is crucial for defining identity, shaping culture, and driving success. However, misaligned or detrimental narratives can hinder progress and erode trust. In this episode, Massimo Martinotti, CEO of StarLight Effect and Former President of the Florida Film Producers Association share his insights on organisational narratives. He discusses the importance of aligning narratives from leadership to employees and the role of digital media in shaping these stories. He also provides practical strategies for identifying and correcting misaligned narratives, emphasising their profound impact on achieving organisational goals. Join us to explore how aligned narratives can foster success and resilience in today's competitive market. [00:40] - About Massimo Martinotti Massimo is the Chief Executive Officer of the StarLight Effect. He is the Former President of the Florida Film Producers Association. He calls himself a story chaser. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support