In this episode, Jonty Fisher, the Senior Vice President of the Publicis Groupe Africa delves deep into the evolution of branding strategies in the digital age, providing a comprehensive overview of the shifting landscape. As a seasoned marketer with extensive experience, Fisher's insights offer valuable perspectives on how brands adapt to the demands of today's digital ecosystem. Through this dialogue, we explore key themes such as leveraging technology, navigating consumer behaviour, and the critical role of authenticity in modern branding.  [00:35] - About Jonty Fisher Jonty is the Senior Vice President of the Publicis Groupe Africa. He has led strategic thinking and guided execution work across brands such as Heineken, PepsiCo, Jack Daniels, Adidas, and many more. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support